Product engineering. Agent adoption. Growth.

Me + agents.Whole businesses.

What would it take to turn your 12-month roadmap into 12 weeks?

See how I workSee it in practice

AI agent

Talk business with my AI agent.

Tell my agent what you want to get done and what is holding it up. It’ll help work out where I can help.

Three conversations a day. Two minutes with my AI agent on Google Gemini. No sign-up. How it’s handled

In practice

Experience you can see in the work.

Live businesses I build and run with agents, alongside selected client work. Each brings product, engineering and commercial judgement together. Open one and see the work in action.

A decade of consulting. 100+ client engagements.
Including work with:

  • The Motley Fool
  • Groupon
  • Contra
  • NOW TV
  • Topman
  • STRV
  • Theory11
  • The Collective
  • The Donkey Sanctuary
  • Rightcharge
  • Foundry
  • W Series
  • Photologo

Track record

Product judgement. Commercial experience. Direct accountability.

Ten years of building products, acquiring customers and running businesses, including work for Groupon, The Motley Fool, Framer and Contra. You work directly with the person responsible for delivery.

Monthly sessions on Benson’s original platform, across 500+ stores
Client engagements over ten years
Software businesses founded and sold
On Contra, with a 5.0 client rating
Top

  • 5.0 on Contra

    Doug was incredible to work with. He operated quickly & efficiently, and even proposed ways to improve the feature to exceed our expectations. 10/10!
    Allison NultyHead of Product, Contra

  • 5.0 on Clutch

    Doug is a pro. I'd hire him again for any future marketing & technology initiatives.
    Brian TigheHead of Technology, The Motley Fool

  • 5.0 on Clutch

    Smart, fast, and trustworthy.
    Shelby StevensFounder, Snacker.ai — Techstars alumni

Where progress stalls

Ambition isn’t the bottleneck.

The priorities are clear. The capacity to deliver them hasn’t caught up. Start with the constraint that is costing your team the most.

  1. 01

    The roadmap is growing faster than the team.

    Customer commitments, new features and technical debt compete for the same engineering time. The work matters, but too much of it keeps moving to next quarter.

    We’ll take a defined part of the roadmap from scope to production. I own the product and engineering work, using agents to increase delivery capacity while keeping your codebase, review process and quality bar intact.

    Explore a focused build

  2. 02

    AI adoption stops at a few power users.

    Some people are moving faster. Across product, sales and operations, the same handoffs and manual processes remain. Individual gains haven’t become a better way for the business to run.

    We’ll redesign a valuable workflow around people and agents, connect it to your tools, and put it into daily use. Your team gets clear ownership, review points and hands-on experience, with time saved and output quality measured before expanding.

    Explore working sessions with your team

  3. 03

    Revenue opportunities keep waiting on engineering.

    Activation needs work. A partner channel needs tooling. The growth team has experiments ready, but the core product roadmap always takes priority.

    We’ll choose a commercial problem, agree the metric and ship what is needed to test it. I bring product engineering and growth experience together, from onboarding and conversion to acquisition tooling, with measurement built in.

    Explore the Revenue Loop Sprint

The experience behind the delivery

A decade of experience. A new pace of delivery.

I’ve spent ten years consulting for brands including Groupon, The Motley Fool, Framer and Contra, solving problems across product, engineering and growth. That experience tells me where to focus and what good looks like. Agents let me carry that judgement through much more of the work, much faster.

The person you hire ships it. “You think the agency is the danger? Another kickoff, another handover, another invoice. No. I build it, I sell it, and I’m the one who ships.”

  • Product direction, design and engineering, from brief to production.

  • Acquisition and partnership systems that turn opportunities into a repeatable process.

  • Customer operations and agent workflows that give your team more capacity.

  • Activation, conversion and growth experiments measured against commercial goals.

You work with someone who can challenge the brief, make the product calls and write the code. I direct the agents and own the result, from the commercial problem to the work in production.

Put that experience to work

How it works

A clear outcome. A short path to delivery.

We start with the business constraint, agree what success looks like, and work in short delivery cycles. You see the decisions, the progress and the result.

  1. 01Diagnose

    Find the constraint

    A free 30-minute conversation about your roadmap, team and commercial priorities. We identify where progress is slowing down and whether I’m the right person to move it forward.

  2. 02Scope

    Agree the outcome

    We define what will ship, who owns each decision and how we’ll judge the result. Scope, milestones and price are agreed before work begins.

  3. 03Deliver

    Ship in short cycles

    I lead the product and engineering work, directing agents through implementation with testing and review throughout. Your team sees working progress in your existing tools.

  4. 04Adopt

    Build lasting capacity

    Your team gets the code, workflows and operating knowledge. We review the result, refine what is working and decide where further investment will have the most impact.

Pricing

The expertise you need. The capacity to deliver.

Choose the level of involvement your priorities need. Every engagement has a defined outcome, direct access to me, and scope and pricing agreed in writing. Start with a free 30-minute call.

  • Team adoption

    £2,500a day

    A working day with your team

    Turn individual AI use into a workflow your team can adopt, with clear ownership and a way to measure the benefit.

    The day covers

    • Prioritise one workflow with your team
    • Build and test it using your tools
    • Define ownership and review points
    • Leave with a working setup and adoption plan

  • Delivery sprint

    Focused delivery

    £20,000fixed

    Ten business days, one agreed outcome

    Take one product or operational priority from an agreed brief to a working release in ten business days.

    The sprint covers

    • Product design and engineering
    • Agents and workflow integration where needed
    • Testing, release and measurement
    • Documentation and team handover

  • Ongoing partnership

    £35,000a month

    Four days a week, three-month minimum

    Senior product, engineering and growth expertise, with agents extending delivery capacity across your priorities.

    The partnership covers

    • A shared roadmap and weekly priorities
    • Product delivery and growth experiments
    • Agent adoption across teams and operations
    • Direct ownership, reviews and knowledge transfer

Common questions

How the partnership works.

Scope, ownership, team adoption and how we measure progress.

Contact me

  • Nothing. It’s 30 minutes to discuss your priorities, the constraints on your team and whether there’s a good fit. A roadmap, a commercial problem or a process that needs to change is enough to start.

  • Team adoption is £2,500 for a working day. A delivery sprint is a fixed £20,000 for ten business days and one agreed outcome. An ongoing partnership is £35,000 a month for four days a week, with a three-month minimum. Scope and price are agreed in writing before work begins.

  • I work in your tools, codebase and review process, with a clear area of responsibility. We agree who makes decisions, where I can move independently and where your team needs to be involved. Working sessions and documentation make the decisions and the implementation available to your team.

  • Both. My work connects the commercial problem to the product decisions, engineering and rollout. A working day builds capability around one workflow; a sprint delivers one agreed release; an ongoing partnership covers a broader roadmap. We agree the outcome and my responsibility for it at the start.

  • We choose a valuable workflow with the people who run it, establish a baseline, and build agents into the process. That includes connecting tools, defining review points and giving the team time to use the setup. Adoption, time saved and output quality tell us whether it is ready to expand.

  • Each agent gets a defined brief, access and review process. I take responsibility for the work I deliver; your team keeps control of business decisions and the systems it owns. We expand what agents can do as the workflow demonstrates reliable results.

  • We agree the measure before building: delivery time, activation, conversion, qualified opportunities or hours of manual work removed. Progress reviews show what shipped and what changed against the baseline, so the next decision follows the evidence.

  • The code, workflows, prompts and documentation we build for you, in accounts you control. Handover covers how the work runs, who owns it and what it costs to operate. Software, hosting and AI usage costs are agreed before starting.

  • Ten years of consulting across more than 100 client engagements, including Framer, The Motley Fool, Groupon and Contra, alongside founding and selling three software businesses. Today I use agents to build and operate my own businesses. The projects and case studies show how that experience translates into delivery.

Writing

See the work behind the pace.

How the projects came together: the product decisions, the engineering and where agents accelerated delivery. Concrete examples of the approach in action.

All articles