Product engineering. Agent adoption. Growth.

Me + agents.Your roadmap. Shipped.

What would it take to turn your 12-month roadmap into 12 weeks?

See how I workBrowse the projects

AI agent

Talk through your roadmap with my AI agent.

Tell my AI agent what you want to ship and where the work is held up. It can explain how I work with agents and help you arrange a call.

Three conversations a day. Two minutes with my AI agent on Google Gemini. No sign-up. How it’s handled

Recent client work

The latest client projects.

Recent projects for clients, covering product development, growth and operations. Open a project to see the work, with previous studio work for Patrianna included here too.

A decade of consulting. 100+ client engagements.
Including work with:

  • The Motley Fool
  • Groupon
  • Contra
  • NOW TV
  • Topman
  • STRV
  • Theory11
  • The Collective
  • The Donkey Sanctuary
  • Rightcharge
  • Foundry
  • W Series
  • Photologo

Track record

Ten years of client and product work.

My consulting work includes projects for Groupon, The Motley Fool, Framer and Contra. The figures below cover that wider history, including the original Benson platform; the reviews are from previous clients.

Monthly sessions on Benson’s original platform, across 500+ stores
Client engagements over ten years
Software businesses founded and sold
On Contra, with a 5.0 client rating
Top

  • 5.0 on Contra

    Doug was incredible to work with. He operated quickly & efficiently, and even proposed ways to improve the feature to exceed our expectations. 10/10!
    Allison NultyHead of Product, Contra

  • 5.0 on Clutch

    Doug is a pro. I'd hire him again for any future marketing & technology initiatives.
    Brian TigheHead of Technology, The Motley Fool

  • 5.0 on Clutch

    Smart, fast, and trustworthy.
    Shelby StevensFounder, Snacker.ai — Techstars alumni

Areas of work

Where agents can move the roadmap forward.

Features, growth experiments and internal improvements compete for the same team’s time. I work across all three, using agents to increase the amount we can take from an agreed brief into use.

  1. 01

    Product development

    Features, integrations and internal tools often need someone who can work through both the product decisions and the code.

    I take a defined project from scope to production in your existing stack. The work includes design, implementation, testing and a handover to the team that will maintain it.

    Explore this area

  2. 02

    Shared agent workflows

    An agent setup that works for one person needs documentation, access and review steps before other people can rely on it.

    We choose a recurring task and build the workflow with the people who use it. We test against real examples, document how it runs and compare quality and time spent with the existing process.

    Explore this area

  3. 03

    Growth engineering

    Experiments depend on implementation: a landing page, an onboarding change, a partner integration or reliable tracking.

    We agree the hypothesis and the metric, then build what is needed to run the test. I work across the product change and its measurement so the team can evaluate the result.

    Explore this area

About the work

Agents across the business.

A roadmap rarely stops at the code. A release needs research, design, customer acquisition and support. I bring ten years of experience across those disciplines, using agents to carry more of the work through from the first decision to day-to-day operation.

The person you hire ships it. “You think the agency is the danger? Another kickoff, another handover, another invoice. No. I build it, I sell it, and I’m the one who ships.”

  • Product design and engineering, including features, integrations and internal tools.

  • Acquisition and partnership work, from research to the systems used to follow up.

  • Customer support, lifecycle messaging and recurring operational workflows.

  • Analytics and experiments to understand activation, conversion and retention.

I decide what needs building, direct the agents and check the result. Your team works with me on the product decisions and learns how to use the workflows we put in place.

View the services

How it works

How a project runs.

We agree what needs changing and how it will be reviewed before implementation starts. I work in your existing tools and keep your team involved from scope to handover.

  1. 01Diagnose

    Discuss the project

    A free 30-minute call to discuss what you need, the current system and the people involved. We use it to decide whether the work is a good fit.

  2. 02Scope

    Write the scope

    We agree the deliverable, dependencies, review process and price in writing. Your team knows which decisions I own and where I need its input.

  3. 03Deliver

    Build and review

    I work in your codebase and tools, using agents for research, implementation and checks. You review working progress at the points agreed in the scope.

  4. 04Handover

    Release and hand over

    We check the release against the requirements and work through the handover. The code, workflows and operating instructions stay in your accounts.

Pricing

Engagements and fees.

A workflow your team can use, a release your customers need, or more of the roadmap shipped each month. We agree the scope, timing and fee before starting. The first 30-minute call is free.

  • Team adoption

    £2,500fixed

    Preparation, working session and documentation

    Build and test one agent workflow using a recurring task from your team’s work.

    The day covers

    • Prioritise one workflow with your team
    • Build and test it using your tools
    • Define ownership and review points
    • Full fee credited to a sprint booked within 30 days

  • Delivery sprint

    Focused delivery

    From £10,000per project

    Fixed quote after scoping the release

    Ship a customer integration, improve onboarding or put a recurring task into a working agent workflow.

    The sprint covers

    • Product design and engineering
    • Agents and workflow integration where needed
    • Testing, release and measurement
    • Documentation and team handover

  • Ongoing partnership

    From £12,000a month

    Agreed monthly scope, reviewed weekly

    Keep your roadmap moving, with me and agents delivering the product, growth and operational work we agree.

    The partnership covers

    • A shared roadmap and weekly priorities
    • Product delivery and growth experiments
    • Agent adoption across teams and operations
    • Rolling engagement with 14 days’ notice

Common questions

Working together.

Practical details about scope, fees, reviews and handover.

Contact me

  • The first call is free and takes 30 minutes. We discuss the project, your team and the help you need. A short description is enough; you don’t need a finished specification.

  • Team adoption is £2,500 fixed, including preparation, a working day and documentation. Delivery sprint: From £10,000 per project, with a fixed quote for the scoped release. Ongoing partnership: From £12,000 a month for agreed priorities and delivery capacity. Scope, timing and fees are agreed in writing before work begins. Fees exclude applicable VAT; software and usage costs are agreed separately.

  • I use your tools, codebase and review process. Before starting, we agree who makes decisions and which parts of the work I own. Your team can review the implementation throughout, and the documentation stays with the project.

  • Both, depending on the engagement. A working day covers one agent workflow with your team. A sprint covers a defined release. An ongoing partnership lets me follow projects through several releases. The written scope sets out my responsibilities.

  • We choose a recurring task, collect examples of how it works today and build an agent workflow around it. The setup includes tool access, instructions and review steps. We compare its output and time requirements with the existing process before expanding it.

  • Each agent gets a defined brief, access and review process. I take responsibility for the work I deliver; your team keeps control of business decisions and the systems it owns. We expand what agents can do as the workflow demonstrates reliable results.

  • We agree the measure before building: delivery time, activation, conversion, qualified enquiries or hours spent on a manual task. The review compares results with the baseline and records what the available data can tell us.

  • The code, workflows, prompts and documentation we build for you, in accounts you control. Handover covers how the work runs, who owns it and what it costs to operate. Software, hosting and AI usage costs are agreed before starting.

  • Ten years of consulting across more than 100 client engagements, including Framer, The Motley Fool, Groupon and Contra, alongside founding and selling three software businesses. The case studies cover that history; the recent build accounts describe my work with agents.

Writing

Notes from recent projects.

Accounts of the projects, including the decisions, implementation and results. I also write about where agents helped and what needed another attempt.

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