TypeScript Analytics Package

Build the foundation of your MarTech product with a production-ready, fully-typed analytics package that rivals Segment.io. Perfect for creating your own analytics platform or launching an open-source alternative in the MarTech space.

Live Demo Coming Soon

A live demo of the TypeScript Analytics Package will be available soon. See the type safety, plugin system, and real-time event tracking in action.

Key Features

Complete Type Safety

Every aspect of your analytics is fully typed, from event definitions to plugin configurations:

Type-Safe Events

Define and validate all events with TypeScript interfaces

IntelliSense Support

Full IDE autocomplete for events, properties, and methods

Compile-Time Validation

Catch tracking errors before they reach production

Plugin Type System

Strongly typed plugin interfaces for reliable integrations

Plugin-Based Architecture

Build once, integrate everywhere. The plugin system allows you to add new destinations without modifying core code.
Pre-built Plugins:
  • PostHog - Product analytics and feature flags
  • Facebook Pixel - Conversion tracking and audiences
  • Google Analytics 4 - Web and app analytics
  • Mixpanel - Product analytics and user insights
  • Amplitude - Digital analytics platform
  • Segment - Customer data platform
  • Custom Webhooks - Any HTTP endpoint
Plugin Capabilities:
  • Event transformation and enrichment
  • Conditional routing based on rules
  • Batching and retry logic
  • Custom middleware support
  • Error handling and fallbacks
  • A/B testing integration

Universal Deployment

import { Analytics } from '@your-org/analytics';

const analytics = new Analytics({
  plugins: [
    postHogPlugin({ apiKey: 'xxx' }),
    facebookPlugin({ pixelId: 'xxx' })
  ]
});

analytics.track('Product Viewed', {
  productId: '123',
  price: 99.99,
  category: 'Electronics'
});

Technical Architecture

Core Components

  • Event Bus: Centralized event processing pipeline
  • Plugin Manager: Dynamic plugin loading and lifecycle management
  • Type Generator: Automatic TypeScript definitions from schemas
  • Queue System: Built-in buffering and batch processing
  • Storage Layer: Configurable persistence (memory, localStorage, Redis)

Performance Features

  • Event batching with configurable thresholds
  • Automatic retry with exponential backoff
  • Request deduplication
  • Lazy plugin loading
  • Tree-shaking support for minimal bundle size
  • WebWorker support for background processing

Developer Experience

  • Zero-config setup with sensible defaults
  • Comprehensive error messages with solutions
  • Built-in debugging and event inspector
  • Performance monitoring dashboard
  • Automated testing utilities
  • Migration tools from other platforms

Use Cases

SaaS Products

Track user behavior and product usage with type safety

E-commerce

Unified tracking across marketing and product analytics

MarTech Startups

Build your own analytics platform or CDP

Open Source Projects

Create a Segment.io alternative for the community

Plugin Development

Creating custom plugins is straightforward with our typed plugin system:
import { Plugin, Event } from '@your-org/analytics';

export const myPlugin: Plugin = {
  name: 'my-custom-plugin',

  initialize: async (config) => {
    // Setup code
  },

  track: async (event: Event) => {
    // Process tracking event
    return event; // or transform it
  },

  identify: async (userId, traits) => {
    // Handle user identification
  },

  page: async (properties) => {
    // Handle page views
  }
};

Comparison with Segment.io

FeatureOur PackageSegment.io
Type Safety✅ Full TypeScript⚠️ Partial
Self-Hosted✅ Your infrastructure❌ Cloud only
Custom Plugins✅ Unlimited⚠️ Limited
Data Ownership✅ Complete❌ Their servers
PricingOne-time purchase$120+ per 10k MTU
Source Code✅ Full access❌ Proprietary
Server-Side✅ Included✅ Included
Edge Support✅ Native⚠️ Limited

NPM Package Structure

@your-org/analytics
├── /core           # Core analytics engine
├── /plugins        # Pre-built plugins
│   ├── posthog
│   ├── facebook
│   ├── google-analytics
│   └── ...
├── /server         # Server-side implementation
├── /edge           # Edge runtime support
├── /types          # TypeScript definitions
└── /utils          # Helper utilities

Pricing & Packages

Starter Package

  • Core analytics library
  • 5 pre-built plugins
  • Basic documentation
  • NPM publishing setup
  • 3 months of bug fixes
  • $4,997

Professional Package

  • Everything in Starter
  • All 15+ plugins included
  • Plugin development kit
  • Migration tools from Segment
  • 6 months of support
  • Custom plugin development (2)
  • $12,997

Enterprise Package

  • Everything in Professional
  • White-label options
  • Custom integrations
  • Performance optimization
  • 12 months of support
  • Priority feature requests
  • Custom pricing

What’s Included

ROI Calculator

Monetization Opportunities

Direct Revenue Streams

  • NPM Package Sponsorships - $500-5,000/month from companies using your package
  • Enterprise Licenses - $10,000-100,000/year for private forks with support
  • SaaS Analytics Platform - $99-999/month per customer using your hosted solution
  • Custom Plugin Development - $2,500-10,000 per integration
  • Professional Support Plans - $497-2,497/month for priority assistance

Productized Service Models

  • Managed Analytics Service - $1,000-5,000/month for full implementation
  • Migration Services - $5,000-25,000 to migrate from Segment/Mixpanel
  • Data Pipeline Setup - $10,000-50,000 for enterprise data architecture
  • Open Source Consulting - $150-300/hour for implementation help

Scaling Strategies

  • Plugin Marketplace - Take 20-30% commission on third-party plugins
  • Certification Program - $497-997 for developer certifications
  • White-Label Licensing - $25,000-100,000 for rebrandable version
  • Acquisition Play - Build user base and sell to analytics company
  • Open Core Model - Free basic, charge for enterprise features
  • Cloud Hosting Service - $99-499/month for managed infrastructure

Implementation Benefits

Cost Savings

Save thousands per month vs. Segment.io pricing

Data Control

Complete ownership of your analytics data

Type Safety

Eliminate tracking bugs with compile-time checks

Flexibility

Customize every aspect to your needs

Perfect For

  • MarTech Entrepreneurs looking to build analytics products
  • SaaS Companies wanting to own their analytics stack
  • Open Source Contributors aiming to democratize analytics
  • Enterprises needing custom analytics solutions
  • Developers who value type safety and code quality

Frequently Asked Questions

Quick Start Timeline

1

Day 1: Setup

NPM package configuration and initial deployment
2

Day 2-3: Integration

Connect your existing tools and configure plugins
3

Day 4: Testing

Validate tracking and ensure type safety
4

Day 5: Launch

Deploy to production or publish to NPM

Ready to Own Your Analytics?

Stop paying recurring fees for analytics infrastructure. Build your own MarTech product or save thousands on your analytics costs with a fully-typed, enterprise-grade solution.
Special Offer: Purchase this month and receive 3 additional custom plugin developments free (value $4,500).