Automation Tools for Lead Magnets & Deliverables

// Example: Automated analytics audit
async function auditAnalytics(url) {
  const browser = await playwright.chromium.launch();
  const page = await browser.newPage();

  // Track network requests
  const analytics = [];
  page.on('request', request => {
    if (request.url().includes('google-analytics') ||
        request.url().includes('segment') ||
        request.url().includes('mixpanel')) {
      analytics.push(request.url());
    }
  });

  // Navigate and interact
  await page.goto(url);
  await page.click('[data-test="cta"]');

  // Generate report
  return generateReport(analytics);
}

// Detect what tools they use
function detectTechStack(url) {
  return {
    analytics: checkForGA(), // Google Analytics
    heatmaps: checkForHotjar(), // Hotjar
    email: checkForMailchimp(), // Email platform
    chat: checkForIntercom(), // Chat tool
    cms: checkForWordPress(), // CMS
  };
}

Subject: Found 3 tracking issues on [company].com

Hi [Name],

I was researching [company] and noticed you might be missing out on valuable visitor data.

I ran a quick audit and found:
- Cart abandonment events aren't firing
- Cross-domain tracking is broken between shop and main site
- Mobile conversions aren't being tracked

I put together a quick report showing exactly what's broken and how to fix it: [link]

Worth a quick call to discuss? These fixes could improve your conversion tracking by 40%.

Subject: [Company] could rank #1 for "[keyword]" - here's how

Hi [Name],

You're currently #8 for "[keyword]" - so close to the top!

I analyzed why the top 3 sites outrank you and created a roadmap showing exactly what changes would push you to #1.

The analysis is here: [link] (expires in 7 days)

Implementing these changes could add ~5,000 visitors/month. Interested in discussing?