247%
Avg. YoY Growth tracked
£4.2B
Combined revenue monitored
12.8M
Active customers across brands
47
Markets served
The Opportunity
Will Anderson at Growth Society reached out with a compelling vision: build a follow-up to their wildly popular Growth Signals report - but as an interactive platform. The original report was a static PDF that ranked the UK’s fastest-growing e-commerce brands. It generated significant industry attention. The question was: could we transform this into a living, breathing benchmarking tool?The Sprint
We committed to a 4-week MVP sprint with clear deliverables: Week 1: Data architecture and ingestion pipeline Week 2: Core dashboard and ranking engine Week 3: Brand profiles and comparison tools Week 4: Polish, performance, and launchWhat We Built
Top 20 Fastest Growing E-Commerce Brands
The platform showcases comprehensive analysis of direct-to-consumer brands reshaping retail across the UK and global markets. Featured brands include:| Rank | Brand | Category | YoY Growth | Revenue | Market |
|---|---|---|---|---|---|
| 01 | Gymshark | Fitness Apparel | +312% | £500M+ | Global |
| 02 | Huel | Nutrition | +289% | £198M | UK |
| 03 | SPOKE | Menswear | +267% | £89M | UK |
| 04 | Allbirds | Footwear | +245% | £312M | Global |
| 05 | Represent | Streetwear | +234% | £67M | UK |
| 06 | Pangaia | Sustainable Fashion | +223% | £145M | Global |
| 07 | Passenger | Outdoor Apparel | +218% | £42M | UK |
| 08 | ASKET | Essentials | +201% | £78M | EU |
Performance Overview Dashboard
Real-time metrics updated quarterly:Revenue Tracking
Combined revenue across all ranked brands with historical trends
Growth Analysis
Year-over-year growth patterns and outlier detection
Market Coverage
Geographic distribution and market penetration data
Category Breakdown
Performance by vertical: fashion, nutrition, lifestyle
McKinsey-Style Commentary
Each brand profile includes curated analysis:- Growth drivers and competitive advantages
- Market positioning and target demographics
- Technology stack and operational efficiency
- Risks and challenges facing the brand
Technical Stack
React
Interactive dashboards
Node.js
Data processing pipeline
TypeScript
Type-safe development
PostgreSQL
Brand data storage
Chart.js
Data visualization
Next.js
React framework
The Impact
The platform transformed a static annual report into a dynamic resource that:- Drives Traffic: Brands share their rankings, creating organic distribution
- Generates Leads: Download prompts capture interested e-commerce operators
- Establishes Authority: Growth Society positioned as the definitive source for UK e-commerce data
- Creates Partnerships: Brands reach out to be featured or to access deeper data
Why It Matters
E-commerce benchmarking is notoriously opaque. Most brands operate in isolation, with no visibility into how their growth compares to peers. Growth Society’s platform changes that, providing the industry transparency that drives better decision-making.Visit Growth Society
Explore the live platform