I give agents the work so I can give the business my attention.

I’m Doug. Every day, my agents work autonomously on building products and doing the research behind them, as well as SEO, marketing, sales and customer support. They keep me in the loop, so I can see what’s moving and what needs a decision.

Their reports give me something concrete to judge, but I still have to choose what matters. I review the research, drafts and builds, question what doesn’t hold up and point the agents at the next job. That leaves me time for the decisions that help bring in revenue, retain customers and grow the business.

You need that judgement in your business too, but a good team can spend the week getting through the work instead. If competitors have agents doing more of it, you’re paying more for a slower pace. Your people haven’t failed; they need to see this way of working and learn it on jobs they understand.

That’s what I bring when we work together, so you see the briefs, reviews and decisions as they happen. You can learn the method with your team in a day, put me and agents on an agreed build, or have me working inside the business each week. We agree the work and price first, so you know what we’re taking on.