For SaaS founders
Put agents to work.Give your team time to ship.
I work with you and your team to put agents to work on your own product and business, with people briefing, reviewing and deciding. Software companies working this way can ship more per person, making it harder to compete with them on pace.
Alongside 100+ client engagements.
A few teams I’ve worked with:
Your team’s time
You need to ship product, but much of your team’s time goes on the work around it: research, reports, demo preparation and customer support. That isn’t their fault. They haven’t yet seen agents do that work while people keep the decisions.
But a software company that puts agents to work every day can ship more per person and get more from its team. That changes what it costs to deliver and how quickly it can ship. The pressure reaches beyond product into SEO, marketing, sales and support, so waiting gives competitors the chance to find those gains first.
That’s why I work alongside you and your team on your own jobs. My agents build products, research and handle SEO, marketing, sales and support every day, keeping me involved in decisions about revenue, customers and growth. I do this myself, so we work through the briefs, reviews and decisions your company needs to operate this way. A tool on its own won’t do that.
Where agents fit
Where your team’s hours can go further
- 01
Product
Agents research, draft and build features. Your team decides the brief, checks the work and approves what ships.
- 02
Business reporting
Agents pull the figures and draft reports. You check the findings and decide what they mean for your business and board.
- 03
Sales and demos
Agents research prospects and prepare outreach and demos. You decide who to pursue, what to promise and what to charge.
- 04
Support
Agents prepare answers to customer questions. Your team decides which replies are ready and which need a conversation.
Work that’s live
See the method in work that’s live
The Vouchernaut and Benson rebuilds show how I turn briefs and reviews into shipped work: fifteen live products in 22 days for Vouchernaut, and a full SaaS platform with a launch campaign in under a fortnight for Benson.
Publishing & commerceVouchernautRead well. Shop well. A shopping and editorial business with its own browser extension.vouchernaut.com
Discount attribution & marginBensonSee which discount extensions take the last click, test the cost and keep your margin.trybenson.com
- Live products in the Vouchernaut rebuild
- Days for the Vouchernaut rebuild
- Specs for the Benson rebuild
- Commits in the Benson rebuild in under a fortnight
From clients
What working together was like.
Each review links to the profile it was left on, so you can check it.
Doug was incredible to work with. He operated quickly & efficiently, and even proposed ways to improve the feature to exceed our expectations. 10/10!
Allison NultyHead of Product, ContraDoug is a pro. I'd hire him again for any future marketing & technology initiatives.
Brian TigheHead of Technology, The Motley FoolSmart, fast, and trustworthy.
Shelby StevensFounder, Snacker.ai — Techstars alumni
Learn, Build and Run
Learn the way of working. Put it into practice. Keep it running.
I can teach you and your team, build towards one agreed outcome, or work alongside you to keep agents doing the work every day.
- learn
Learn how I work
We use your company’s own work to practise briefing agents, reviewing what comes back and deciding what is ready for customers.
£2,500 a day - build
Put me and agents on your outcome
I build towards one agreed outcome for your company in ten business days, with the scope agreed in writing.
£20,000 fixed - run
Work this way every week
I work with you four days a week to keep agents delivering, review their work and decide what your company tackles next.
£35,000 a month, three-month minimum
Your starting point
Not ready for a call? Start with your company’s work.
Take the 2-minute scorecard to see where agents could take work off your team’s hands, and where people still need to decide.
How do product ideas become working features?
If the work needs access to your code or customer data, we agree how that is handled before the work starts. Bring any access restrictions or customer commitments to the free 30-minute call so we can see what’s possible.
No. The work starts with knowing the job well enough to brief an agent and judge what comes back. I handle any code we need, so your team can concentrate on the briefs and the reviews.
We start with the tools your team already uses and the work you need done. From there, we decide where agents fit and what needs to change. I’m helping you establish a way of working, so the tools follow the job.
Their work changes: less time producing every draft or report by hand, more time briefing, reviewing and understanding customers. If fewer hours are needed, you’ll need to decide what that means for capacity and roles. I won’t pretend that decision disappears; it’s part of the conversation with your team.
Learn is a day using your own business. Build is ten business days for one agreed outcome, with the scope agreed in writing. How quickly that changes your company’s pace or costs depends on the job and how your team adopts the work. We can discuss a useful first outcome on the free 30-minute call.
A job to start with
Which job would you hand over first?
Book a free 30-minute call. Bring one job that takes too much of your team’s time, and we’ll talk through what agents could do and what your people would still decide.