Published: March 7, 2025 Let’s face reality: the standard job application system f**king sucks—it’s a statistical nightmare designed to waste your time while providing the illusion of opportunity. To put it politely, the whole thing sucks balls.
Send this to someone you care about that’s feeling overwhelmed by the state of their career search—they’ll appreciate it.
Each day, thousands of qualified professionals pour hours into perfecting resumes, tailoring cover letters, and navigating labyrinthine application portals. At the same time, a wave of AI slop and underskilled clowns clogs up the system from the bottom up. This needs to change, and is why I run CV surgery. It’s a one-to-one 20 minute speed run that will teach you that—despite what everyone is telling you—there’s a far better, more efficient way to get hired, and you’ll learn a valuable skill whilst doing it: how to promote yourself. Oh look. Companies hiring people exactly like you, all in one place.

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Why I’m Doing This

I’m a problem solver at heart. When I see a broken system, I can’t help but fix it. My journey to rethinking the job search process began when a recruiter named Demian opened my eyes to how he used sales development (SDR) techniques to fill his pipeline. The traditional recruiting model is fundamentally broken—recruiters invest time validating candidates, making sure they’re not crazy, can present themselves well, and have a fighting chance at landing the role (and earning a commission). But when candidates don’t get hired (which happens most of the time), recruiters rarely have another perfect position waiting. Finding new opportunities for these candidates isn’t guaranteed revenue, so recruiters naturally focus on the leads they already have. I built a tool to solve this problem. We converted CVs into structured data that could generate targeted search queries for Apollo.io and other platforms, before planning automated outreach to send anonymized CVs to perspective hirers and start that conversation at scale. But this got me thinking about my own positioning too. For 15 years, I’ve relied primarily on word of mouth. As a generalist who solves tough problems, people refer me when they have interesting challenges that don’t necessarily fit inside the ‘build us a mobile app’ narrative. It’s excellent work, and I’m lucky enough to love what I do. I fully embrace the Hacker Founder role. But my biggest failure across my professional career (out of the countless many) is that I’ve neglected marketing—until now. Now that I’m starting to crack this code, I feel responsible for helping others do the same. That’s where CV Surgery was born—a 20-minute speed run to teach talented professionals that there’s a far better way to get hired while learning the valuable skill of self-promotion. In its first week alone, CV Surgery taught ten careerists and freelancers the basics of outreach using Apollo.io, LaGrowthMachine, and Instantly—to do as the SDRs do and promote themselves at scale to companies that actually need them. But first, let’s talk about why the traditional approach is so broken.

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The Numbers Don’t Lie

Every corporate job opening attracts an average of 250 applications. For desirable positions at recognized companies? That number skyrockets. Already feeling like a faceless applicant in a vast ocean? It gets worse. Approximately 75% of these applications never reach human eyes. They’re unceremoniously eliminated by automated tracking systems that reduce your professional experience to a keyword-matching game. That fancy degree and those impressive accomplishments? Meaningless if they don’t align with the specific terminology programmed into an algorithm. For the lucky 25% that survive the digital culling, the “reward” is a hiring manager who spends a grand total of 6-8 seconds scanning your carefully crafted resume. That’s less time than it takes to microwave a cup of tea. Sorry, What? The final, crushing statistic: only 2% of applicants receive an interview invitation. For perspective, you have better odds of being accepted to Harvard (5.0% acceptance rate) than getting an interview at many corporate positions.

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Why Are We Still Doing This?

The traditional job search follows a predictable, passive pattern:
  1. Wait for job postings to appear
  2. Submit applications through standard channels
  3. Compete with hundreds of other candidates
  4. Hope to survive automated screening
  5. Wait passively for responses that often never arrive
This approach places all power with employers while forcing you to compete in an increasingly crowded arena. Most job seekers spend 90% of their time where they have the lowest probability of success—in the crowded pool of applicants for posted positions. The most damning revelation in my eyes, is that ON TOP OF LITERALLY EVERYTHING ABOVE ALREADY DRAINING THE SOULS OF JOB APPLICANTS AND RECRUITERS, Only 20% of employment comes through direct applications to posted positions. The remaining 80% happens through alternative channels that most job seekers never explore. If you’re doing this. Could you stop it? Now. Please. Good. Now book some time with me here: It’s completely free, so whilst I feel empowered to do this, take advantage of it. https://cal.com/dougwithseismic/cv-surgery

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So What Now?

What if instead of being applicant #249 waiting for someone to notice you, you became one of only 5-10 people directly engaging with decision-makers? What if, instead of your application being swallowed into the swollen & puckered sphincter of chatgpted slop and swill, (doug: you are writing this your CV yourself, right?) you could instead get referred by your new manager’s boss? The top-down approach inverts the traditional model by applying proven sales and business development principles to your job search. Rather than waiting for opportunities, you create conversations with people who have actual hiring authority. This method follows a fundamentally different sequence:
  1. Identify target companies matching your skills and interests
  2. Research department structures and decision makers
  3. Initiate direct contact with hiring authorities (not HR)
  4. Present yourself as a solution to business challenges
  5. Bypass conventional gatekeeping mechanisms entirely
The results speak for themselves. While traditional applications yield interview rates below 2%, well-executed top-down outreach generates response rates between 15-30%—an improvement factor of 8-12x. Some specialized approaches document response rates up to 41%.

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The Numbers Don’t Lie: A Side-by-Side Comparison

When we look at the statistical evidence throughout the hiring process, the advantages of top-down approaches become even more compelling: Initial Contact:
  • Traditional Approach: Compete with 250+ applications for attention
  • Top-Down Approach: Become one of just 5-10 direct communications reaching decision-makers
  • Advantage: 25-50x less competition for attention
First Impression:
  • Traditional Approach: Standardized application materials that look like everyone else’s
  • Top-Down Approach: Demonstrated initiative and communication skills from the start
  • Advantage: Qualitative differentiation that stands out immediately
Decision Maker Access:
  • Traditional Approach: Multiple gatekeeping layers (ATS, HR screeners, recruiters)
  • Top-Down Approach: Direct connection to actual hiring authority
  • Advantage: Immediate access to the person who can actually make decisions
Competition Level:
  • Traditional Approach: Hundreds of qualified applicants in the same pool
  • Top-Down Approach: A handful of proactive candidates getting noticed
  • Advantage: 50x reduction in direct competition
The top-down approach isn’t theoretical—it’s a tactical methodology you can implement today:

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Step 1: Define Your Target

Instead of searching “jobs near me” or scrolling endless postings, identify companies that genuinely interest you. Look for:
  • Companies experiencing rapid growth (they need talent)
  • Organizations undergoing digital transformation (they need expertise)
  • Businesses expanding into new markets (they need builders)

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Step 2: Map the Organization

Use tools like Apollo.io, LinkedIn Sales Navigator, or even simple Google searches to understand:
  • Department structure
  • Key decision makers
  • Recent hires and departures
  • Current business challenges

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Step 3: Craft Your Approach

Your outreach should be:
  • Brief: 3-5 sentences maximum
  • Specific: Reference actual business challenges or opportunities
  • Value-focused: Lead with what you can contribute, not what you need
  • Action-oriented: Include a clear next step

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Step 4: Execute at Scale

This isn’t about sending one perfect message and hoping. It’s about creating systematic outreach:
  • Target 20-30 companies per week
  • Contact 3-5 relevant people per company
  • Follow up 2-3 times (80% of responses come from follow-ups)
  • Track everything to optimize your approach

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Real Results from Real People

After teaching this method to dozens of professionals, the patterns are consistent:
  • Marketing Manager, London: Went from 0 interviews in 3 months of traditional applications to 5 interviews in 2 weeks using top-down outreach
  • Software Developer, Berlin: Generated 3 job offers in 4 weeks, all from companies that weren’t actively posting positions
  • Sales Professional, New York: Achieved a 35% response rate and landed a role with a 40% salary increase
These aren’t outliers—they’re the natural result of approaching the job market like a business problem rather than a lottery.

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The Skill That Keeps Giving

Here’s what most people miss: learning to promote yourself effectively isn’t just about landing your next job. It’s about developing a fundamental business skill that compounds throughout your career. When you master top-down outreach, you’re actually learning:
  • Market research and competitive analysis
  • Business development and sales skills
  • Strategic communication and positioning
  • Personal branding and value articulation
These capabilities don’t expire when you land a job. They accelerate your career growth, enable entrepreneurial opportunities, and fundamentally change how you navigate professional relationships.

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Why This Matters Now More Than Ever

The job market isn’t getting easier. AI is automating routine tasks, global competition is intensifying, and traditional career paths are dissolving. In this environment, waiting passively for opportunities is professional suicide. But here’s the opportunity: while everyone else is playing the old game, you can operate by new rules. While they’re perfecting their keyword optimization, you’re having real conversations with real decision makers. While they’re waiting for callbacks that never come, you’re creating opportunities that didn’t exist yesterday.

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Take Action Today

If you’re tired of playing a game designed for you to lose, it’s time to change your approach. The top-down method isn’t magic—it’s mathematics. When you reduce competition by 50x and increase response rates by 10x, success becomes inevitable rather than improbable. Stop being applicant #249. Start being the solution decision makers didn’t know they needed. Book your free CV Surgery session here: https://cal.com/dougwithseismic/cv-surgery Because the best time to learn a new approach was yesterday. The second best time is right now.
Ready to transform your job search? Join me for a free 20-minute CV Surgery session where I’ll show you exactly how to implement these strategies for your specific situation. No sales pitch, no bullshit—just practical tactics you can use immediately. Book Your Free Session

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Extended Reading & Resources

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Tools Mentioned

  • Apollo.io - Sales intelligence and engagement platform for targeted outreach
  • LaGrowthMachine - Multi-channel sales automation platform
  • Instantly - Cold email outreach and deliverability platform

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Research & Statistics