Playwright Automation

​

Automate Any Web Workflow That Requires a Human

Your team logs into 20 different platforms daily. Downloading reports. Updating listings. Checking competitors. Managing campaigns. Extracting data. These require clicking through complex UIs, handling dynamic content, and navigating multi-step processes — no APIs available. Playwright automation eliminates this manual browser work, turning hours of clicking into seconds of execution.

​

What Is Playwright Automation?

Playwright is Microsoft’s browser automation framework that controls real browsers programmatically. Unlike basic web scrapers that break when a site updates, Playwright automation:

• Controls real browsers: Chrome, Firefox, Safari, Edge
• Handles modern web apps: React, Vue, Angular, SPAs
• Manages authentication: Login flows, 2FA, sessions
• Processes dynamic content: Wait for AJAX, handle popups
• Captures everything: Screenshots, videos, network traffic
• Runs headless or visible: Debug visually or run at scale

​

The Problems Only Playwright Can Solve

​

Playwright Automation We Build

​

Competitive Intelligence Automation

​

E-commerce Operations

Manage products across platforms: Multi-Platform Listing Manager

• Update inventory across 10+ marketplaces
• Sync pricing in real-time
• Upload product images
• Manage descriptions and specs
• Track listing performance

Review Aggregation System

• Collect reviews from all platforms
• Respond to feedback automatically
• Track sentiment trends
• Generate review reports
• Flag urgent issues

​

Testing & Quality Assurance

Ensure your web app works perfectly: End-to-End Test Automation

• Test complete user journeys
• Verify checkout flows
• Check cross-browser compatibility
• Validate form submissions
• Monitor site performance

Visual Regression Testing

• Capture screenshots of every page
• Compare against baseline
• Detect UI breaking changes
• Track design consistency
• Alert on visual bugs

​

Advanced Playwright Capabilities

​

Parallel Execution

Run hundreds of browser instances simultaneously: Process 100 sites in parallel using browser clusters with up to 20 concurrent instances, managing queue distribution and ensuring efficient resource utilization.

​

Smart Wait Strategies

Handle any loading scenario: Smart wait strategies handle complex loading conditions, waiting for specific elements to appear, checking that loading states have completed, and ensuring all data is fully rendered before proceeding.

​

Network Interception

Capture and modify network traffic: Network interception capabilities allow blocking ads, tracking API calls, modifying requests and responses, and capturing all network traffic for analysis.

​

Browser Context Isolation

Manage multiple sessions: Browser context isolation enables running multiple accounts simultaneously, each with its own session state, cookies, and local storage — perfect for managing multiple client accounts or testing different user scenarios.

​

Real Implementation: Vouchernaut’s PPC Automation

The Solution: Our PPC automation creates campaigns across Google Ads and Facebook by navigating to campaign creation pages, filling in campaign details and budgets, adding keywords programmatically, submitting campaigns, and extracting campaign IDs for tracking — all in parallel across platforms.

​

Common Playwright Use Cases

​

Data Extraction

• Price Monitoring: Track competitor pricing
• Inventory Tracking: Monitor stock levels
• News Aggregation: Collect industry updates
• Social Listening: Extract mentions and sentiment
• Research Automation: Gather market intelligence

​

Process Automation

• Form Submission: Apply to programs at scale
• Account Management: Update profiles across platforms
• Content Publishing: Post to multiple sites
• Order Processing: Automate fulfillment workflows
• Document Generation: Create PDFs from web data

​

Testing & Monitoring

• Functional Testing: Verify features work correctly
• Performance Testing: Measure page load times
• Uptime Monitoring: Check site availability
• Security Testing: Validate authentication flows
• Accessibility Testing: Ensure compliance

​

Integration & Migration

• Data Migration: Move between platforms
• System Integration: Connect incompatible systems
• API Substitution: Create APIs for sites without them
• Legacy Modernization: Bridge old and new systems

​

Playwright vs. Other Solutions

​

Building Robust Playwright Systems

​

Error Handling

Error handling includes retry mechanisms with exponential backoff, timeout management, graceful failure recovery, and comprehensive logging to ensure reliable operation even when sites are temporarily unavailable or experiencing issues.

​

Session Management

• Persist cookies and local storage
• Rotate proxies and user agents
• Handle rate limiting gracefully
• Manage authentication tokens
• Clear data between runs

​

Monitoring & Alerting

• Track success rates
• Monitor execution times
• Alert on failures
• Log all actions
• Generate audit trails

​

ROI of Playwright Automation

​

Why WithSeismic for Playwright Automation

We’ve built Playwright systems that:

• Process millions of pages monthly
• Handle authentication for 50+ platforms
• Run 24/7 with 99.9% uptime
• Scale to thousands of concurrent browsers
• Survive constant site updates

Our expertise includes:

• Complex authentication flows
• Anti-bot detection bypassing
• Distributed browser orchestration
• Cloud deployment and scaling
• Maintenance and monitoring

​

Getting Started with Playwright

Automate Your Web Workflows

Book Doug’s sprint to build Playwright automation that handles your complex web tasks. Stop clicking through the same sites every day—let automation do it in seconds.