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Automate Any Web Workflow That Requires a Human

What web tasks can Playwright automate for my business? Playwright automates any browser-based workflow - downloading reports, updating listings, managing campaigns, extracting data - eliminating 2-3 hours of manual clicking per person daily.
The hidden time sink: Your team logs into 20+ platforms daily. No APIs. No integrations. Just endless clicking, copying, pasting. This manual browser work costs you 2-3 hours per person, per day.
Your team logs into 20 different platforms daily. Downloading reports. Updating listings. Checking competitors. Managing campaigns. Extracting data. These require clicking through complex UIs, handling dynamic content, and navigating multi-step processes — no APIs available. Playwright automation eliminates this manual browser work, turning hours of clicking into seconds of execution.

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What Is Playwright Automation?

How is Playwright different from basic web scrapers? Playwright controls real browsers and handles complex authentication, dynamic content, and multi-step processes - it acts like a human user rather than just scraping static HTML.
Playwright is Microsoft’s browser automation framework that controls real browsers programmatically. Unlike basic web scrapers that break when a site updates, Playwright automation acts as a user on behalf of users:
  • Controls real browsers: Chrome, Firefox, Safari, Edge - not just scraping
  • Handles complex workflows: Multi-step processes across different platforms
  • Manages authentication: Login flows, 2FA, sessions across affiliate platforms
  • Processes dynamic content: Wait for AJAX, handle popups, test live functionality
  • API stitching: Combines browser automation with API calls for complete solutions
  • Runs headless or visible: Debug visually or run at scale

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The Problems Only Playwright Can Solve

What types of sites require Playwright instead of simple scraping? Sites without APIs, complex authentication flows, JavaScript-heavy applications, and multi-step workflows that require human-like interaction and decision-making.
  • Sites Without APIs
  • Complex Authentication
  • Dynamic JavaScript Sites
Most B2B platforms don’t offer APIs. Playwright becomes your API:
Download reports from analytics platforms
Update product listings on marketplaces
Extract data from competitor sites
Manage PPC campaigns across platforms
Submit forms and applications at scale

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Playwright Automation We Build

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Competitive Intelligence Automation

Our production systems monitor competitor pricing by navigating to competitor sites, handling cookie banners and popups, extracting product data including names, prices, availability, and images, then storing everything in a database with timestamps.Real Results:
  • Track 500+ competitor products daily
  • Price changes detected within minutes
  • Automatic alerts for undercuts
  • 95% reduction in manual checking
Extract prospects from any platform:LinkedIn Prospecting System
  • Search for ideal customer profiles
  • Extract contact information
  • Enrich with company data
  • Personalize outreach messages
  • Track engagement automatically
Marketplace Vendor Discovery
  • Find new suppliers on B2B platforms
  • Extract vendor capabilities
  • Compare pricing and terms
  • Generate vendor scorecards
  • Automate RFQ submissions
Download reports from any platform:Our report automation systems consolidate analytics from multiple platforms — Google Analytics, Facebook Ads, Shopify, Stripe — by navigating to each platform’s reports section, setting date ranges, downloading CSV exports, and processing them into master reports.

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E-commerce Operations

Manage products across platforms: Multi-Platform Listing Manager
  • Update inventory across 10+ marketplaces
  • Sync pricing in real-time
  • Upload product images
  • Manage descriptions and specs
  • Track listing performance
Review Aggregation System
  • Collect reviews from all platforms
  • Respond to feedback automatically
  • Track sentiment trends
  • Generate review reports
  • Flag urgent issues

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Testing & Quality Assurance

Ensure your web app works perfectly: End-to-End Test Automation
  • Test complete user journeys
  • Verify checkout flows
  • Check cross-browser compatibility
  • Validate form submissions
  • Monitor site performance
Visual Regression Testing
  • Capture screenshots of every page
  • Compare against baseline
  • Detect UI breaking changes
  • Track design consistency
  • Alert on visual bugs

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Advanced Playwright Capabilities

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Parallel Execution

Run hundreds of browser instances simultaneously: Process 100 sites in parallel using browser clusters with up to 20 concurrent instances, managing queue distribution and ensuring efficient resource utilization.

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Smart Wait Strategies

Handle any loading scenario: Smart wait strategies handle complex loading conditions, waiting for specific elements to appear, checking that loading states have completed, and ensuring all data is fully rendered before proceeding.

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Network Interception

Capture and modify network traffic: Network interception capabilities allow blocking ads, tracking API calls, modifying requests and responses, and capturing all network traffic for analysis.

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Browser Context Isolation

Manage multiple sessions: Browser context isolation enables running multiple accounts simultaneously, each with its own session state, cookies, and local storage — perfect for managing multiple client accounts or testing different user scenarios.

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Real Implementation: Vouchernaut’s Complete Affiliate Automation

Case Study: Vouchernaut automated the entire affiliate management lifecycle across multiple platforms - from brand discovery to PPC campaign creation. Mix of Playwright, Puppeteer and API stitching. Acquired by Groupon.

The Challenge

  • Manual affiliate management across platforms - Brand relationship building at scale - Campaign creation and optimization - Discount code verification - Multi-platform coordination

The Solution

  • Automated brand discovery & outreach - Personalized applications with database insights - Automated page creation & FAQ generation - Live discount code testing - Google PPC campaign creation with best practices
The Full Automation Stack:
  • Brand Discovery: Scoped out new brands joining affiliate platforms automatically
  • Relationship Management: Sent tailored applications based on Vouchernaut’s database stats
  • Status Tracking: Synced program status (approved/denied/accepted) with revenue tracking
  • Content Creation: Created site pages, database entries, brand FAQs
  • Quality Assurance: Tested discount codes to ensure they were live and working
  • PPC Campaigns: Created Google campaigns using proven boilerplate templates
This wasn’t just scraping - it was acting as a user on behalf of users across many different affiliate platforms, handling complex multi-step workflows that added value at every point.

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Common Playwright Use Cases

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Data Extraction

  • Price Monitoring: Track competitor pricing
  • Inventory Tracking: Monitor stock levels
  • News Aggregation: Collect industry updates
  • Social Listening: Extract mentions and sentiment
  • Research Automation: Gather market intelligence

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Process Automation

  • Form Submission: Apply to programs at scale
  • Account Management: Update profiles across platforms
  • Content Publishing: Post to multiple sites
  • Order Processing: Automate fulfillment workflows
  • Document Generation: Create PDFs from web data

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Testing & Monitoring

  • Functional Testing: Verify features work correctly
  • Performance Testing: Measure page load times
  • Uptime Monitoring: Check site availability
  • Security Testing: Validate authentication flows
  • Accessibility Testing: Ensure compliance

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Integration & Migration

  • Data Migration: Move between platforms
  • System Integration: Connect incompatible systems
  • API Substitution: Create APIs for sites without them
  • Legacy Modernization: Bridge old and new systems

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Playwright vs. Other Solutions

  • vs. Selenium
  • vs. Puppeteer
  • vs. Basic Scrapers
3x faster execution
More reliable wait strategies
Better modern web support
Auto-wait for elements
Superior debugging tools

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Building Robust Playwright Systems

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Error Handling

Error handling includes retry mechanisms with exponential backoff, timeout management, graceful failure recovery, and comprehensive logging to ensure reliable operation even when sites are temporarily unavailable or experiencing issues.

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Session Management

  • Persist cookies and local storage
  • Rotate proxies and user agents
  • Handle rate limiting gracefully
  • Manage authentication tokens
  • Clear data between runs

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Monitoring & Alerting

  • Track success rates
  • Monitor execution times
  • Alert on failures
  • Log all actions
  • Generate audit trails

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ROI of Playwright Automation

What’s the typical ROI for browser automation? Most clients save 37.5 hours per week per person, with automation costs under 100/monthcomparedto100/month compared to 1,600/week in manual labor - breaking even in just 2 weeks.

Time Savings

Manual: 8 hours daily Automated: 5 minutes Savings: 37.5 hours/week

Cost Reduction

Manual: 1,600/week∗∗Automated∗∗:1,600/week **Automated**: 100/month ROI: 2 weeks to break even

Quality Gains

100% coverage 24/7 operation Zero manual errors Real-time updates

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Why WithSeismic for Playwright Automation

We’ve built Playwright systems that:
  • Process millions of pages monthly
  • Handle authentication for 50+ platforms
  • Run 24/7 with 99.9% uptime
  • Scale to thousands of concurrent browsers
  • Survive constant site updates
Our expertise includes:
  • Complex authentication flows
  • Anti-bot detection bypassing
  • Distributed browser orchestration
  • Cloud deployment and scaling
  • Maintenance and monitoring

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Getting Started with Playwright

1

Identify Manual Web Tasks

List all platforms requiring manual login and interaction. Calculate hours spent clicking through sites.
2

Prioritize High-Impact Workflows

Focus on repetitive tasks done daily that follow predictable patterns.
3

Build Automation

Create Playwright scripts that handle authentication, navigation, and data extraction.
4

Deploy and Monitor

Run automation 24/7 with monitoring, error handling, and alerts.
WithSeismic builds Playwright automation that eliminates these manual tasks forever. Our systems are resilient, scalable, and maintainable — turning browser-based busywork into automated intelligence.

Automate Your Web Workflows

Book Doug’s sprint to build Playwright automation that handles your complex web tasks. Stop clicking through the same sites every day—let automation do it in seconds.

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Frequently Asked Questions

Playwright handles complex authentication flows, JavaScript-heavy sites, multi-step processes, dynamic content, file uploads/downloads, and any workflow requiring human-like interaction. It controls real browsers, not just static HTML.
Most clients save 37.5 hours per week per person, with automation costs under 100/monthcomparedto100/month compared to 1,600/week in manual labor. ROI breaks even in just 2 weeks, with ongoing massive time savings.
Much more reliable than basic scrapers. Playwright uses smart selectors and wait strategies that adapt to minor changes. We build error handling and fallbacks that keep automation running even when sites update.
Yes, we have extensive experience bypassing anti-bot detection while staying within legal and ethical boundaries. We use techniques like user agent rotation, proxy management, and human-like interaction patterns.
Sites without APIs, B2B platforms requiring manual interaction, analytics dashboards, campaign management interfaces, form-heavy sites, and any platform where your team logs in daily to perform repetitive tasks.
We manage OAuth flows, cookie persistence, 2FA challenges, multi-account switching, and session renewal. Our systems maintain authenticated states across long-running processes and handle authentication failures gracefully.
Yes, our systems include comprehensive error handling, retry mechanisms, monitoring, alerting, and automatic recovery. They’re designed to run continuously with minimal human intervention.
We carefully review each site’s terms of service and robots.txt. Our automation respects rate limits, behaves like human users, and stays within acceptable use policies. We only automate what users are already doing manually.
Playwright is 3x faster than Selenium, has better wait strategies, superior modern web support, auto-wait for elements, better debugging tools, and multi-browser support beyond just Chrome.
We build resilient systems with smart selectors and provide ongoing monitoring. When sites change, we typically fix issues within 24 hours. Most clients see 99.9% uptime even as target sites evolve.
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