Every change to the site is listed at /changelog, newest first, linked from the footer.
The about page shows who does the work: Doug, who decides and builds, and the two AI agents he built. Sarah answers enquiries on the site and Clara runs partner outreach, with Doug approving every message. Each has one way to start: book Doug, talk to Sarah, or write about a partnership.
Sarah's enquiry now goes to Doug first, and booking the free 30-minute call is its last step, with your answers already in the booking form. When Sarah suggests the call before you've sent it, her button takes you to the send step.
Sarah knows the rest of the site: the case studies and articles, the How I work chapters, the library and the offer pages, as well as Doug's own businesses, Dinners With Friends and Bytky. When a page answers what you asked, she shows it as a card in the transcript that opens in a new tab, so the call carries on.
Talking to Sarah, you can type at any point in the call, not only in typing mode, so a name she keeps mishearing can go in the chat box. When a question has a few obvious answers, she shows them as buttons under her turn; tap one, or say or type anything else. She spells back names of places, companies and people she isn't sure of.
Calls run two and a half minutes, and up to four when you're close to a next step.
If the line drops mid-call, you can pick it up once, within about a minute and a half, where you left off and on the time you had left.
Booking the call from Sarah's enquiry no longer stops on "What are you hoping to get out of this call?": it's always filled in from what she heard, and you can edit it.
Sarah ends the conversation with anyone who keeps being abusive or tries to get round her rules, and they can't talk to her again for 30 days. They can still book a call.
The voice agent is now Sarah, Doug's AI agent, and says so when she opens. The whole conversation shows as a transcript beside her, and an enquiry fills in on the right as she listens: who you are, the work, timing and budget, then your email. You can change any answer, or fill the enquiry in without talking at all, then book the free 30-minute call with every answer already in it or send the enquiry to Doug by email. On a phone the enquiry folds into one line until Sarah notes something.
Ongoing work
The site’s live.The work keeps moving.
Agents do much of the work, but I decide what goes live and check it on the site. It’s the same way I work for clients.
The voice agent opens with "How can I help you today? Are you interested in specific services, or are you just curious?" instead of asking about the visitor's business, and follows whichever way they answer. It steers anyone with a real need toward booking the free 30-minute call with Doug, and points visitors who are only looking to How I work or the build log.
Every app on the library's software shelf shows its logo, on its card and above its name on its page, in the card's own colour. Hyperkey's sparkle, Proxyman's helmet and Cal.com's app icon are drawn for the site so they read at card size.
The library's software shelf adds the rest of what Doug uses every day: the Warp terminal, Raycast, Hyperkey, Proxyman and Cloudflare's Wrangler CLI, each with its own page and a link to its maker. Raycast's and Hyperkey's pages give the Caps Lock shortcuts he switches apps with, Warp's says it has all but replaced his code editor, and Proxyman's says he watches services' API calls with it to build connectors and tools on top of them.
The agent desk kit is public on GitHub under the MIT licence, and its library entry links to the repo. The job desk's entry links to its repo too, and How I work's desks chapter no longer calls the kit private.
The SaaS starter is MIT-licensed, so anything built from it can be sold. Its GitHub repo and the library's zip include the licence.
The SaaS starter is listed on Railway's template marketplace as "SaaS Starter with React, Hono and Better Auth", under Starters. Its page explains what the template sets up and links to the starter's write-up, the library and withseismic.com. The Deploy on Railway links in the library now go to that page.
A shared link previews as the page it points at, on a card drawn like the hero's voice agent: the night panel and its contour field, with the agent's voice running out through it from Doug's portrait. The page's nav section sits above its title and description; the homepage's card is its first screen, with "Me + agents. Whole businesses."
The SaaS starter deploys to Railway in one click. Its library entry and its GitHub README carry a Deploy on Railway button (Doug's referral link) that sets up Postgres, the API and the web app with nothing to fill in, and the starter's zip now includes the Railway settings and the migration runner.
The cookie notice sits above the Talk drawer instead of covering its bottom, and rises with it when Cloudflare's check appears. On a library page with the tray and the drawer both up, closing one leaves the notice sitting on the other.
In the library, the cookie notice sits above the tray instead of covering its email box, and the agent desk's files and zip include its
desksfolder./library gives away Doug's whole setup on six shelves: his agent desks first (each one a standing job with its plan, its database and its limits), then the stack he starts every product on (Turborepo, Hono, Drizzle, Better Auth with passkeys, TanStack, Lefthook and Biome, Railway, Loops or Hogsend, PostHog), the skills he runs every day, setup guides (the Gemini voice agent, Search Console and search volume, three Claude accounts with Claude Notch, mail on Cloudflare), the software on his machine and why he uses it, and the three builders. Add what you want to the tray, then copy one prompt for Claude Code or Codex that installs exactly that, or download it all as a zip. Every entry has its own page with Doug's write-up and every file to read. Copying or downloading asks for your email once per browser, in the tray, and signs you up to the build log; signing up anywhere else on the site in that browser counts too. The SaaS starter is also a public GitHub template, and the business development desk includes the cold emails Doug sends to agency owners. "Library" is in the nav, and each How I work chapter shows the entries that go with it.
Three builders run in the browser, and nothing typed into them leaves it. /library/plan-kit writes CLAUDE.md, the decisions, the backlog, a first PRD and a changelog for a new project. /library/criteria-checker marks each acceptance criterion testable, to fix or untestable and offers a WHEN/SHALL line to start from. /library/brief-builder scores a brief for what an agent would have to come back and ask.
Doug's AI agent offers his free guides once a conversation, after it knows what you're after. Say yes and a box appears for your email, which signs you up for the How I work chapters, one a week, then the build log. If you'd rather Doug followed up, that box has an unticked "Get my free guides too". The box stays after the call ends, so you can finish typing. The privacy policy (version 1.6) names Loops, which sends these emails.
The nav has a Talk button for Doug's AI agent. On any page but the homepage it raises the agent from the bottom of the screen, and the page keeps scrolling behind it. On the homepage it scrolls to the agent under the headline. On /agencies, /saas and /growth-teams the agent knows which page you came from and asks about that work. When the agent is off, the nav looks as it did.
Cloudflare Turnstile loads only when a visitor points at, focuses or touches Doug's AI agent. Most visitors see nothing; if Cloudflare is unsure, a small "Verify you are human" checkbox appears inside the agent panel. If the check fails, the conversation can't start and the panel offers another try or a free 30-minute call with Doug. The privacy policy (version 1.5) names Cloudflare.
Doug's AI agent is live on the homepage, under the headline. A visitor still answering its questions when the time runs out gets thirty more seconds, once, so the agent can wrap up instead of cutting them off.
Doug chose Google's Gemini to run his AI agent. Each conversation lasts two minutes: a ring round the button and a countdown show the time left. With thirty seconds to go they turn amber, and you can add one more minute, once. Everyone gets three conversations a day, and once they're used the panel says what time you can talk to the agent again. The panel no longer lists what the agent has heard; it shows the next step when the agent suggests one.
/voice-lab now plays thirty Gemini voices and runs the agent in whichever one Doug picks. Only his private link opens it.
The privacy policy (version 1.4) names Gemini as the only AI provider. The hashed address that counts your conversations is kept for 24 hours, and the agent's fine print links to that part of the policy.
Doug's AI agent is built and waiting on its keys. Once one is set, a night panel sits under the homepage headline: press Talk (or type) and the agent asks who you are, what you're after, where you're at and your budget, fills those in beside the conversation as it hears them, then suggests the offer that fits. A call it suggests opens with your answers already in the booking form. Behind it, the brand's contour lines move with your voice and the agent's. Until then the homepage looks the same.
/voice-lab (unlisted) runs the ElevenLabs and Gemini versions of the agent side by side, for Doug to choose the hero's by ear.
The privacy policy (version 1.2) covers conversations with the AI agent: what the site keeps, ElevenLabs and Google as the providers that run it, and how long each keeps it.
Every build-log signup now promises the How I work course: seven chapters by email, one a week with what shipped, then the build log. The emails start once the course is switched on.
The homepage leads with time: "A hundred days’ work. Done in ten." The proof sits beside it: Benson's 14–18 week roadmap, rebuilt in ten days, linked to its article. Doug is the founder who built the method and teaches it, and "Let’s put AI to work" is gone from above the headline. Shared links, the footer and /build say the same, and /build now opens "Ten business days. One agreed outcome."
"A team of me plus AI agents" is gone from the rest of the site too: the homepage's about section, the author notes beside and after every article, the services card and the "Build with AI" button on /contact now describe Doug doing the whole job and teaching it.
How I work is new at /how-i-work: seven free chapters on how Doug works with agents, from running three Claude accounts at once with Claude Notch to shipping and checking each change live. There's no email needed to read them. The hub adds:
- the 59-second Notch film;
- his public tools;
- his commit pace, counted 18 October;
- a timeline of his work.
Pages no longer open by asking for a call:
- The homepage, the door pages and /about lead with How I work.
- The scorecard result points each weak area at a chapter before offering the call.
- /learn, /build and /run add a link to the method beside the call.
- The header and footer link to How I work.
Large figures show thousands separators (3,688, not 3688).
The door pages open with the pitch, the call and the client logos. The scorecard now sits just above the questions before booking, after the work, the reviews and the prices, and the hero links down to it.
The homepage's question about which door fits now rises in a small drawer in the corner while you keep reading, instead of covering the page. Picking a door shows a line on what Doug does for you and a link to that page.
/learn, /build and /run are redesigned to match the door pages, with the same words. The price, its terms and what it includes sit right under the headline and call button, the client logos follow, and the page ends with the call and the price side by side.
/agencies is redesigned in the homepage's look, with the scorecard as the first thing on the page: one question at a time, answered by clicking a tile or pressing 1–4, and the result in the same panel.
New pages for SaaS founders (/saas) and growth teams (/growth-teams), each with the scorecard reworded for them.
The homepage asks a visitor who has scrolled past the live work which of the three describes them, once, and takes them to that page.
Seven articles from the old Mintlify site are back, rewritten for the current site:
- "Indy AI: finding freelance work in the feeds people already read" (Contra);
- "GrowthRunner: an analytics audit in minutes, not hours";
- "definitely-not-a-robot: making Puppeteer move like a person";
- "How we ate thousands of hours of YouTube with Trigger.dev";
- "The founder's guide to reviewing vibe-coded apps";
- "A storybook for automation: how I set agents up inside a team", merged from five old pages;
- "Three research tools my agents replaced in 45 minutes".
Their old URLs, the retired no-code-to-production service page and the Snacker case study now redirect to the matching article instead of the homepage or a 404.
The Vouchernaut article has a short passage on Toolzilla and its self-repairing scrapers.
Booking a call now asks for team size (required), the job slowing the team down and a rough budget.
Back: "From Lovable to production: a post-mortem" at /articles/from-lovable-to-production, which had returned 404 since the old Mintlify site went. The text is as first published in March 2025, with its sources linked and a line pointing to Build for the rebuild it recommends.
New: /scorecard, "How far behind are you on agents?". Ten questions give a score out of 30, the areas losing the most hours and the offer that fits. Results can be shared as a link.
New: /agencies, the landing page for the cold emails to agency owners.
Funnel pages no longer scroll sideways on phones. The headline and cards on /services, /learn, /build, /run and /about used to be clipped at the right edge.
The footer links to /agencies and the scorecard, and /services suggests the scorecard to anyone unsure which offer fits.
PostHog has a "6 · Funnel" dashboard for the scorecard, signups and funnel pages.
Live on withseismic.com: /learn, /build, /run, /about, /build-log and the new /services. The build-log forms add people to Loops.
A five-email welcome sequence for new build-log subscribers is written and waiting in Loops (not sending yet).
/post/dezlock-dumpnow answers 410 Gone and is no longer anywhere on the site.Old URLs that still get search impressions now redirect to the closest live page:
- about pages go to
/about; - services and approach pages go to
/services; /build/*goes to/build;- Benson, Vouchernaut and Dinners With Friends posts and case studies go to their articles.
- about pages go to
The old feed pages (
/post,/topicand/profile) are retired. They redirect to the matching article or the homepage.The Learn day's £2,500 fee now comes off a Build booked within 30 days, and every page says so.