#hogsend

Lifecycle marketing written as code. Journeys that run for weeks, live segments, your own customer data, and revenue you can trace back to the journey that earned it.

LivePlatform
hogsend.com
Built and live5 outcomes
Doug Silkstone

Hogsend

Lifecycle messaging for software teams

Founder & CTO · Built the product, journey engine and cloud platform

View Hogsend project

Hogsend lets software teams automate onboarding, customer messaging and retention in TypeScript rather than a visual workflow builder. The founder and CTO role covered the whole product: strategy, design, the journey engine, developer tools, cloud infrastructure and launch.

  • Built lifecycle marketing as code, with journeys reviewed in pull requests and tested before release.
  • Shipped the TypeScript development kit, journey engine, automated tests, Studio, command-line tools and MCP tools.
  • Built journeys that survive restarts, provider failures and releases while running for days or weeks.

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hogsend.com
#typescript#react#nextjs#nodejs#postgres#hatchet#lifecycle#attribution#docker#railway
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Stack
  • Hatchet
    Runs journeys that last weeks
  • Postgres
    Stores customers, events and segments
  • Next.js
    Studio, documentation and the website
  • Railway
    Hosting in EU and US regions
What shipped

The outcomes this chapter is on the CV for.

  • 1A development kit teams install from npm
  • 2A test that gives the same result every time
  • 3Command-line and AI development tools
  • 4A hosted cloud, sharded EU and US
  • 5A version companies can host themselves
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Highlights

What the role actually involved day to day.

  • 1Product and visual design
  • 2Positioning and go-to-market
  • 3Analytics, marketing technology and content
Talk to Doug