lifecycle3 posts
Doug SilkstonemaxMay 2026 – Present

Lead Product Engineer / Creator — hogsend.com

A code-first lifecycle platform: durable event-driven journeys, real-time segmentation, first-party identity and revenue attribution, all in one system.

  • I built it because I had hand-rolled the same lifecycle and attribution stack for client after client, and I wanted a version you can test like code.
  • I designed the multi-package SDK, the typed providers and a deterministic harness, so you can assert a journey in CI instead of clicking through a canvas.

hogsend.com
#typescript#react#nextjs#nodejs#postgres#hatchet#lifecycle#attribution#docker#railway
3
Doug SilkstonemaxNote

Stack: TypeScript, React, Next.js, Node.js, Postgres, Hatchet, Docker, Railway.

Doug SilkstonemaxNov 2024 – Present

Technical Founder — Dinners With Friends

I built the product, the operations platform and the acquisition for a social-events business, and then I ran it.

  • Shipped a mobile app on both the iOS App Store and Google Play, built with Expo, alongside the web product.
  • Product and ops: ticketing and payments on Stripe Connect, guest messaging, lifecycle email, AI-assisted admin.

dinnerswithfriends.co.uk
#typescript#react#reactnative#expo#nextjs#hono#postgres#gcp#stripe#seo#lifecycle#growth
2
Doug SilkstonemaxNote

Stack: TypeScript, React, React Native, Expo, Next.js, Hono, Postgres, GCP, Stripe Connect.

Doug SilkstonemaxNov 2016 – May 2018

Head of Digital — Reach Robotics

I led go-to-market for an AR battle robot that launched globally in Apple Stores.

  • I built the ecommerce and marketing stack: acquisition, attribution, lifecycle and checkout.
  • I hired and ran the team, and owned the commercial numbers for the launch.
#gtm#growth#lifecycle#attribution#ecommerce#leadership
1
Doug SilkstonemaxNote

Briefing the agencies on the commercial wasn't in the job description, and neither was ending up in it. Look closely enough and I'm in there.