lifecycle

Hogsend lets software teams automate onboarding, customer messaging and retention in TypeScript rather than a visual workflow builder. The founder and CTO role covered the whole product: strategy, design, the journey engine, developer tools, cloud infrastructure and launch.

• Built lifecycle marketing as code, with journeys reviewed in pull requests and tested before release.
• Shipped the TypeScript development kit, journey engine, automated tests, Studio, command-line tools and MCP tools.
• Built journeys that survive restarts, provider failures and releases while running for days or weeks.

Dinners With Friends brings people together to make friends over hosted meals at local venues across South West England. As CTO for the relaunch, the role covered the website, mobile apps, bookings, payments and host tools, alongside the brand, customer acquisition and analytics needed to run the business.

• Relaunched a Social for Good concept that seats strangers around one table, first run twenty years ago by Pamela Silkstone.
• Took the relaunch from a napkin sketch to an operating events business: brand, digital products, ticketing, operations and acquisition.
• Built and ran the web product, the mobile apps and the internal operations platform.

• Led marketing and digital operations for MekaMon, an AR battle robot launched globally in Apple Stores. As Digital Marketing Manager, owned go-to-market strategy and delivery across acquisition, content, ecommerce, customer success and measurement.
• Managed a £100K paid-marketing budget, alongside social media and influencer campaigns.
• Led and curated the YouTube influencer campaign, including partnerships with SuperSaf and KhanFlicks, with campaign videos accumulating 750K+ views.
• Hired and managed the marketing, video-production and customer-support teams, with responsibility for customer success.