HomeProfile

Doug Silkstone

Founder, builder & operator@doug

Software engineering, commercial measurement and growth, with 12 years of experience building products and working across teams. I help define what needs to change, implement it and keep it working. My background includes client engagements, technical leadership and three businesses founded and sold.

Available for engineering contracts and selected permanent rolesBritish, based in PragueLondon onsite or remote
12+Years shipping
3Products founded and sold
100+Client engagements
5.0Rating on Contra

Writing

Articles by Doug

Explore all articles →

Everything, newest first

27 entries
Doug SilkstonePinned

Building products and businesses

I work across strategy, design, engineering, marketing, sales and operations. Over more than a decade, that has included work for Groupon, Vouchercloud, AWIN and The Motley Fool, product engineering for Framer, Contra and STRV, and founding and selling three software businesses of my own.

I’m good at taking a complicated business problem, making the work clear and seeing it through. That can mean deciding what to build, designing the experience, writing the software, finding customers or improving how the business runs. I work with colleagues across those disciplines and take responsibility for the work myself.

In my own businesses, product decisions, customer acquisition, sales, revenue and day-to-day operations have all been my responsibility. I bring that same connected view to client work, from shaping the offer to building the product and measuring whether it works for the business.

withseismic.comLinkedInGitHub
#typescript#rust#cpp#architecture#zerotoone#growth#leadership
The last year on GitHub
@dougwithseismic
AugSepOctNovDecJanFebMarAprMayJunJul
View project
Doug SilkstoneLiving mockups

Living mockups

Editable 3D product mockups with live screens and LED walls

Design & engineering · Built the scenes, surface mappings and inline editor

View Living mockups project
  • A set of Three.js product scenes — a newspaper, a phone in hand, a reflection room and an industrial laptop — where every screen, page and LED surface is a live, editable texture rather than a flat render.
  • The headline and the artwork are edited inline; the change lands on the curved wall, the reflections and the phone display at once, because each surface is mapped back to one shared source.
  • Backgrounds are generated, the reflection and emissive shaders are hand-written, and the whole set runs in the browser at interactive frame rates.
  • Part of the Studies & Experiments gallery: a collection of standalone scenes that can be dragged, played and inspected.
Open the studyHow it was built
#typescript#react#nextjs#motion#designsystems
Doug SilkstoneDigital patterns

Digital patterns

Generative poster system for an events programme

Design & engineering · Built the pattern engine, editor and export

View Digital patterns project
  • A story generator for a week of club nights: six animated pattern families — pixel, angular, wave and more — each seeded, coloured and typeset into a poster that stays legible at any scale.
  • Every field on every poster is editable in place: date, genre, headline, colour, pattern scale and animation speed, with a one-click regenerate per poster.
  • Posters export as stills for print and social, so the same system that runs on screen produces the programme's artwork.
Open the study
#typescript#react#motion#designsystems
Doug SilkstoneStudies & Experiments

Studies & Experiments

Interactive studies in 3D, shaders, sound and motion

Design & engineering · Built every scene, instrument and interaction

View Studies & Experiments project
  • A gallery of standalone scenes: a full event lighting show, a playable Silksong room, editable living mockups, trading cards with prismatic foil, a working Roland 303 and 909 rack, a repair bench and a gravitational-lens shader.
  • Each plate is its own build — Three.js scenes, custom GLSL, Web Audio, soft-body physics and print-style typography — and each responds to the pointer, keyboard or touch.
  • The gallery itself is a piece of the work: a printed-sheet metaphor with registration marks, tape stock and a lens that pulls back while the sheet travels, plus a presentation mode that hides every instrument for demos and recordings.
Open the gallery
#typescript#react#motion#designsystems
Doug Silkstone

From a napkin sketch to a year of full tables

In November 2024, Dinners With Friends was a revived idea and a napkin sketch. By the start of September 2026, it had welcomed more than 500 guests across 50 dinners. Dates were routinely selling out six to eight weeks ahead, and nearly all of the remaining 2026 calendar was booked.

Pamela Silkstone first ran the concept twenty years earlier: put people who have never met around one table, give them a host, and make the first conversation easier. I took the relaunch from idea to first version, first paying customers and a business with more demand than seats. Along the way I built the brand, website, booking system, internal tools, mobile app and the search programme that now brings new people in.

The search programme delivered 5,530 Google clicks in June–August 2026, up 66.1% on the previous three months, alongside 381,345 search impressions. Building and maintaining a library of local guides gave the business a way to be discovered by people looking for food, activities and places to meet across Exeter and Devon.

dinnerswithfriends.co.uk
#typescript#react#reactnative#expo#nextjs#hono#postgres#railway#stripe#seo#ai#lifecycle#attribution#growth
Dinners With Friends homepage showing the event-discovery and booking experience
The live product joins discovery, social proof, availability and booking in one path.
Read article
Doug Silkstone

Hogsend

Lifecycle messaging for software teams

Founder & CTO · Built the product, journey engine and cloud platform

View Hogsend project

Hogsend lets software teams automate onboarding, customer messaging and retention in TypeScript rather than a visual workflow builder. The founder and CTO role covered the whole product: strategy, design, the journey engine, developer tools, cloud infrastructure and launch.

  • Built lifecycle marketing as code, with journeys reviewed in pull requests and tested before release.
  • Shipped the TypeScript development kit, journey engine, automated tests, Studio, command-line tools and MCP tools.
  • Built journeys that survive restarts, provider failures and releases while running for days or weeks.

hogsend.com
#typescript#react#nextjs#nodejs#postgres#hatchet#lifecycle#attribution#docker#railway
Doug Silkstone

Dinners With Friends

Hosted dinners that help people make friends

CTO · Built the brand, booking platform, apps and search programme

Read the full case study

Dinners With Friends brings people together to make friends over hosted meals at local venues across South West England. As CTO for the relaunch, the role covered the website, mobile apps, bookings, payments and host tools, alongside the brand, customer acquisition and analytics needed to run the business.

  • Relaunched a Social for Good concept that seats strangers around one table, first run twenty years ago by Pamela Silkstone.
  • Took the relaunch from a napkin sketch to an operating events business: brand, digital products, ticketing, operations and acquisition.
  • Built and ran the web product, the mobile apps and the internal operations platform.

dinnerswithfriends.co.uk
#typescript#react#reactnative#expo#nextjs#hono#postgres#gcp#stripe#seo#lifecycle#growth
Doug Silkstone

RaceMake

Live telemetry and analysis for sim racers

Interim technical lead · Led architecture, team and delivery

View RaceMake project

RaceMake helps sim racers understand their driving through live car and lap data, AI-assisted analysis and interactive 3D visualisations. The interim technical leadership role covered architecture, team leadership and delivery across the desktop app, web app and the data pipelines connecting them.

  • Led architecture and delivery across a Rust/Tauri desktop app and React web app.
  • Rebuilt both clients around extensible high-frequency telemetry pipelines and per-game adapters.
  • Built an AI pit team and interactive 3D visualisations on top of live telemetry.
racemake.com
#rust#tauri#typescript#react#nextjs#telemetry#llms#leadership
Doug SilkstoneWithSeismic · for Contra

Indy.ai

Freelance opportunity discovery for Contra

Product engineering · Built the extension and discovery pipeline

View Indy.ai project

Indy.ai is a Chrome extension built for Contra that helps freelancers discover work by finding opportunities in their LinkedIn and X feeds. The engineering engagement through WithSeismic covered the extension and discovery pipeline, connecting browser-based collection with AI analysis to turn social posts into structured job opportunities for Contra's marketplace.

Indy.ai by Contra on Product Huntcontra.com
#typescript#react#growth#gtm
Allison NultyHead of Product @ Contra

Doug was incredible to work with. He operated quickly & efficiently, and even proposed ways to improve the feature to exceed our expectations. 10/10!

Verified on Contra5.0
Doug Silkstone

WithSeismic

Independent product engineering and growth

Founder · Scoped, built and supported 100+ client engagements

View WithSeismic project

WithSeismic is an independent product-engineering business that builds software, analytics and marketing automation for client teams. As founder and sole operator, the role spans finding the commercial problem, scoping the work, designing and building the solution, and supporting it after launch.

  • Delivered 100+ product-engineering engagements over 10 years for clients including Framer, The Motley Fool, Groupon, Contra and Weedmaps.
  • Scoped, priced, delivered and supported every technical build independently.
  • Runs a fixed ten-business-day, £12,000 Revenue Loop Sprint that finds one material commercial leak and ships one corrective system into production.

withseismic.com
#typescript#react#nextjs#nodejs#python#llms#aws#gcp#postgres
Brian TigheHead of Technology @ The Motley Fool

Doug is a pro. I'd hire him again for any future marketing & technology initiatives.

Verified on Clutch5.0
Doug SilkstoneGrowth Society

Growth Society

Ecommerce benchmarking for 200 UK brands

Product engineering · Built the interactive MVP in four weeks

View Growth Society project

Growth Society's ecommerce benchmarking project turned a static industry report into an interactive way to explore and compare brands. The engagement covered building the MVP, bringing performance data, brand profiles and analyst commentary together in a web product.

  • Built an ecommerce benchmarking report in a four-week MVP sprint.
  • Compared the UK's 200 largest brands using KPIs, screenshots and analyst commentary.
#ecommerce#growth#nextjs
Doug SilkstoneSTRV

STRV

Conversational lead generation

Product engineering · Built the enquiry and qualification interface

View STRV project

This project gave prospective STRV clients a conversational way to explain what they needed instead of filling out a contact form. The engineering work covered an AI chat interface that gathered project requirements and qualified enquiries before a sales conversation.

  • Built a conversational lead-generation interface.
  • Qualified inbound visitors inside the product instead of sending them through a form.
strv.com
#llms#react#typescript#growth
Doug SilkstoneGrowthRunner

GrowthRunner

Analytics auditing in Chrome DevTools

Design & engineering · Built the extension and audit workflow

View GrowthRunner project

GrowthRunner is an analytics agency whose specialists check whether client websites record customer activity correctly. The engagement covered designing and building a Chrome DevTools extension that records user journeys, checks tracking events and produces audit evidence, replacing repetitive manual checks with a repeatable workflow.

  • Built a Chrome DevTools extension that records user flows, watches the dataLayer and flags missing or incorrect tracking.
  • Delivered the MVP in ten days and the finished build in two weeks.
  • Reduced the time for ten analytics audits to the time previously needed for one.
  • Used by GrowthRunner for clients including Wagamama and Net-a-Porter.
#typescript#react#growth#attribution
Doug Silkstonectxdc.com

ctxdc

Interactive context-engineering course

Design & engineering · Built the course site and simulation

View ctxdc project

ctxdc is an eight-week course on context engineering: how to give AI systems the instructions, information and memory they need. The work covered the course site's design and implementation, using an interactive Conway's Game of Life simulation to help visitors explore the material.

  • Designed and built an eight-week LLM course around Conway's Game of Life.
  • Used the live simulation as the course map.
  • Received an Awwwards Honorable Mention.
ctxdc.com
#llms#react#typescript
Doug SilkstoneHelix.ai

Helix.ai

Research website for an AI lab

Design & frontend · Built the public research site

View Helix.ai project

This Helix.ai project was a research website intended to explain an AI lab's work to both technical and non-technical visitors. The engagement covered the site's visual design and frontend implementation, not the underlying research platform.

  • Designed and built a research site for an LLM lab.
#llms#react#nextjs#typescript
Doug SilkstoneR&D · Internal

CS2 reinforcement-learning lab

Counter-Strike 2 reinforcement-learning lab

Engineering · Built the training environment and bot experiments

View CS2 reinforcement-learning lab project
  • Built a reinforcement-learning environment for Counter-Strike 2.
  • Trained bots against each other across thousands of compacted game hours.
#ml#simulation
Doug Silkstone

Patrianna

Games for a social-casino platform

Studio leadership · Hired the team and shipped five games to 1M players

View Patrianna project
  • Built an in-house game studio from zero and shipped five high-stakes React games to 1M players.
  • Hired and led the cross-functional frontend, game-development and QA team.
  • Owned monetisation, retention, experiments and telemetry.
  • Owned product architecture, delivery, team structure and production quality for a top-three social casino.
#typescript#react#nextjs#redux#postgres#datadog#growth#leadership
Doug Silkstone

getBenson

Coupon-extension protection for ecommerce

Founder & technical lead · Built, operated and sold the platform

View getBenson project

getBenson helped online retailers detect coupon extensions at checkout, prevent unwanted discount-code use and measure the effect on revenue and attribution. As founder and technical lead, the role covered rebuilding the MVP for production, running the platform, technical sales and customer onboarding through to the sale of the business.

  • Built a SaaS platform that detected and blocked browser-extension coupon leakage across 25M monthly sessions and 500+ stores.
  • Rebuilt the MVP as a typed, tested production system with real-time GraphQL revenue analytics.
  • Led technical sales and onboarded 80+ ecommerce brands.
  • Operated the product for nearly three years, then sold it.
#typescript#react#nextjs#nodejs#graphql#postgres#datadog#attribution
Doug Silkstone

Vouchernaut

Automated voucher-discovery platform

Founder & sole operator · Built the platform and SEO acquisition

View Vouchernaut project

Vouchernaut was a voucher-discovery website that brought retailer offers together on automatically generated brand pages. As founder and sole operator, the role covered the data collection, website and search acquisition, turning a large catalogue of affiliate offers into a business that could run without a content team.

  • Built and operated a programmatic-SEO voucher platform for six years at 90% margins.
  • Automated offer data for 100,000+ brands into landing pages.
  • Reached 250K sessions a month with no paid spend or content team.
#typescript#nextjs#nodejs#puppeteer#postgres#seo#growth#ecommerce
Doug Silkstone

Reach Robotics

MekaMon AR battle robot

Digital Marketing Manager · Led acquisition, ecommerce and measurement

View Reach Robotics project
  • Led marketing and digital operations for MekaMon, an AR battle robot launched globally in Apple Stores. As Digital Marketing Manager, owned go-to-market strategy and delivery across acquisition, content, ecommerce, customer success and measurement.
  • Managed a £100K paid-marketing budget, alongside social media and influencer campaigns.
  • Led and curated the YouTube influencer campaign, including partnerships with SuperSaf and KhanFlicks, with campaign videos accumulating 750K+ views.
  • Hired and managed the marketing, video-production and customer-support teams, with responsibility for customer success.

Reach Robotics hiring presentation (PDF)MekaMon digital strategy, 2017–18 (PDF)
#gtm#growth#lifecycle#attribution#ecommerce#leadership
Doug Silkstone

Vouchercloud

International voucher marketplace

Paid search & engineering · Managed campaigns and built automation

View Vouchercloud project
  • Managed multi-million-pound paid search across 15 international sites, then automated it.
  • Built React tooling that saved 240 hours a month and cut team overhead by 40%.
  • Won Performance Marketing Awards in 2016 and 2017 for NOW TV and Topman campaigns.
#react#growth#ecommerce