typescript

23 posts
Doug SilkstonePinned

Building products and businesses

I work across strategy, design, engineering, marketing, sales and operations. Over more than a decade, that has included work for Groupon, Vouchercloud, AWIN and The Motley Fool, product engineering for Framer, Contra and STRV, and founding and selling three software businesses of my own.

I’m good at taking a complicated business problem, making the work clear and seeing it through. That can mean deciding what to build, designing the experience, writing the software, finding customers or improving how the business runs. I work with colleagues across those disciplines and take responsibility for the work myself.

In my own businesses, product decisions, customer acquisition, sales, revenue and day-to-day operations have all been my responsibility. I bring that same connected view to client work, from shaping the offer to building the product and measuring whether it works for the business.

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withseismic.comLinkedInGitHub
#typescript#rust#cpp#architecture#zerotoone#growth#leadership
The last year on GitHub
@dougwithseismic
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Doug Silkstone

The one-man band

On 20 September 2026, the Vouchernaut repository was an empty starter. Twenty-two days later, on 12 October, vouchernaut.com had fifteen live products on it, from checked codes for 995 UK shops to a platform for brands with its own Shopify app. Behind them were 772 commits and about 530,000 lines of code, 145,000 of them tests.

I did every job myself: product, design, engineering, operations and selling. Agents did most of the typing while I wrote the specs, made the calls and checked the work. This is how that went, and why I came back to a site I started ten Black Fridays ago. There's a longer version too, with every feature and decision in it: the 40-page case study as a PDF.

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vouchernaut.comThe case study (PDF)
#typescript#nextjs#hono#postgres#llms#architecture#zerotoone#designsystems#attribution#ecommerce#growth
The Vouchernaut homepage on 26 November 2020: dark plum, a search box for UK stores and the astronaut mascot with a pink V on his chest
Vouchernaut on Black Friday eve 2020, from the Internet Archive. The astronaut with the pink V is the one who became Vinny.
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Doug Silkstone

The gates are open: a Marathon fan project in three days

On 2 June 2026 I started an empty repository at 11:24. By 14:08 the same afternoon, it held a working 3D explorer for the maps of Bungie's Marathon. By 08:38 on 4 June it had a squad simulation, adaptive rendering, a soundtrack and a design language borrowed from the game. It's live at marathon.withseismic.com.

It's a fan project. Nobody paid for it and nobody asked for it, but it's the clearest example I have of how my work has changed. The technical side was never the hard part. The hours were, and for years they decided what got cut before I'd written a line. This time nothing got cut, so taste led the project instead of the time I had.

Read how Tau Ceti IV was built.

#typescript#react#simulation#realtime
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Doug Silkstone

Benson is back

On 24 September 2026, the Benson repository was an empty Turborepo starter. Ten days later, on 4 October, I relaunched Benson at trybenson.com with a Shopify app, a WooCommerce plugin, a dashboard, a marketing site, a press release and a series of explainer films behind it. By the end of the second week, the repository held 836 commits, 44 product specs and about 655,000 lines of TypeScript, with 785 test files among them.

The original roadmap for the same scope estimated 14 to 18 weeks. I built it with a team of AI agents doing most of the typing while I did the deciding.

Benson is still a work in progress. It's also the piece of work I'm proudest of, because it's the first time I haven't had to cut an idea down to fit the hours I had.

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trybenson.com
#typescript#nextjs#hono#postgres#llms#architecture#zerotoone#attribution#ecommerce#growth
The Benson dashboard overview in a demo store, showing protected value, live controls and insights
The Benson overview in a demo store with sample data. It shows what's protected, which controls are live and the next step in the recommended playbook.
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Doug Silkstone•Living mockups

Living mockups

Editable 3D product mockups with live screens and LED walls

Design & engineering · Built the scenes, surface mappings and inline editor

View Living mockups project
  • A set of Three.js product scenes — a newspaper, a phone in hand, a reflection room and an industrial laptop — where every screen, page and LED surface is a live, editable texture rather than a flat render.
  • The headline and the artwork are edited inline; the change lands on the curved wall, the reflections and the phone display at once, because each surface is mapped back to one shared source.
  • Backgrounds are generated, the reflection and emissive shaders are hand-written, and the whole set runs in the browser at interactive frame rates.
  • Part of the Studies & Experiments gallery: a collection of standalone scenes that can be dragged, played and inspected.
Open the studyHow it was built
#typescript#react#nextjs#motion#designsystems
Doug Silkstone•Digital patterns

Digital patterns

Generative poster system for an events programme

Design & engineering · Built the pattern engine, editor and export

View Digital patterns project
  • A story generator for a week of club nights: six animated pattern families — pixel, angular, wave and more — each seeded, coloured and typeset into a poster that stays legible at any scale.
  • Every field on every poster is editable in place: date, genre, headline, colour, pattern scale and animation speed, with a one-click regenerate per poster.
  • Posters export as stills for print and social, so the same system that runs on screen produces the programme's artwork.
Open the study
#typescript#react#motion#designsystems
Doug Silkstone•Studies & Experiments

Studies & Experiments

Interactive studies in 3D, shaders, sound and motion

Design & engineering · Built every scene, instrument and interaction

View Studies & Experiments project
  • A gallery of standalone scenes: a full event lighting show, editable living mockups, trading cards with prismatic foil, a working Roland 303 and 909 rack, a repair bench and a gravitational-lens shader.
  • Each plate is its own build — Three.js scenes, custom GLSL, Web Audio, soft-body physics and print-style typography — and each responds to the pointer, keyboard or touch.
  • The gallery itself is a piece of the work: a printed-sheet metaphor with registration marks, tape stock and a lens that pulls back while the sheet travels, plus a presentation mode that hides every instrument for demos and recordings.
Open the gallery
#typescript#react#motion#designsystems
Doug Silkstone

From a napkin sketch to a year of full tables

In November 2024, Dinners With Friends was a revived idea and a napkin sketch. By the start of September 2026, it had welcomed more than 500 guests across 50 dinners. Dates were routinely selling out six to eight weeks ahead, and nearly all of the remaining 2026 calendar was booked.

Pamela Silkstone first ran the concept twenty years earlier: put people who have never met around one table, give them a host, and make the first conversation easier. I took the relaunch from idea to first version, first paying customers and a business with more demand than seats. Along the way I built the brand, website, booking system, internal tools, mobile app and the search programme that now brings new people in.

The search programme delivered 5,530 Google clicks in June–August 2026, up 66.1% on the previous three months, alongside 381,345 search impressions. Building and maintaining a library of local guides gave the business a way to be discovered by people looking for food, activities and places to meet across Exeter and Devon.

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dinnerswithfriends.co.uk
#typescript#react#reactnative#expo#nextjs#hono#postgres#railway#stripe#seo#ai#lifecycle#attribution#growth
Dinners With Friends homepage showing the event-discovery and booking experience
The live product joins discovery, social proof, availability and booking in one path.
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Doug Silkstone

Hogsend

Lifecycle messaging for software teams

Founder & CTO · Built the product, journey engine and cloud platform

View Hogsend project

Hogsend lets software teams automate onboarding, customer messaging and retention in TypeScript rather than a visual workflow builder. The founder and CTO role covered the whole product: strategy, design, the journey engine, developer tools, cloud infrastructure and launch.

  • Built lifecycle marketing as code, with journeys reviewed in pull requests and tested before release.
  • Shipped the TypeScript development kit, journey engine, automated tests, Studio, command-line tools and MCP tools.
  • Built journeys that survive restarts, provider failures and releases while running for days or weeks.

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hogsend.com
#typescript#react#nextjs#nodejs#postgres#hatchet#lifecycle#attribution#docker#railway
Doug Silkstone

Dinners With Friends

Hosted dinners that help people make friends

CTO · Built the brand, booking platform, apps and search programme

Read the full case study

Dinners With Friends brings people together to make friends over hosted meals at local venues across South West England. As CTO for the relaunch, the role covered the website, mobile apps, bookings, payments and host tools, alongside the brand, customer acquisition and analytics needed to run the business.

  • Relaunched a Social for Good concept that seats strangers around one table, first run twenty years ago by Pamela Silkstone.
  • Took the relaunch from a napkin sketch to an operating events business: brand, digital products, ticketing, operations and acquisition.
  • Built and ran the web product, the mobile apps and the internal operations platform.

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dinnerswithfriends.co.uk
#typescript#react#reactnative#expo#nextjs#hono#postgres#gcp#stripe#seo#lifecycle#growth