Hogsend

Lifecycle messaging for software teams

Founder & CTO · Built the product, journey engine and cloud platform

Hogsend lets software teams automate onboarding, customer messaging and retention in TypeScript rather than a visual workflow builder. The founder and CTO role covered the whole product: strategy, design, the journey engine, developer tools, cloud infrastructure and launch.

Built lifecycle marketing as code, with journeys reviewed in pull requests and tested before release.
Shipped the TypeScript development kit, journey engine, automated tests, Studio, command-line tools and MCP tools.
Built journeys that survive restarts, provider failures and releases while running for days or weeks.

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hogsend.com

#typescript #react #nextjs #nodejs #postgres #hatchet #lifecycle #attribution #docker #railway

Doug Silkstone

WithSeismic

Independent product engineering and growth

Founder · Scoped, built and supported 100+ client engagements

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WithSeismic is an independent product-engineering business that builds software, analytics and marketing automation for client teams. As founder and sole operator, the role spans finding the commercial problem, scoping the work, designing and building the solution, and supporting it after launch.

Delivered 100+ product-engineering engagements over 10 years for clients including Framer, The Motley Fool, Groupon, Contra and Weedmaps.
Scoped, priced, delivered and supported every technical build independently.
Runs a fixed ten-business-day, £12,000 Revenue Loop Sprint that finds one material commercial leak and ships one corrective system into production.

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withseismic.com

#typescript #react #nextjs #nodejs #python #llms #aws #gcp #postgres

Brian TigheHead of Technology @ The Motley Fool

Doug is a pro. I'd hire him again for any future marketing & technology initiatives.

Verified on Clutch•5.0

Doug Silkstone

getBenson

Coupon-extension protection for ecommerce

Founder & technical lead · Built, operated and sold the platform

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getBenson helped online retailers detect coupon extensions at checkout, prevent unwanted discount-code use and measure the effect on revenue and attribution. As founder and technical lead, the role covered rebuilding the MVP for production, running the platform, technical sales and customer onboarding through to the sale of the business.

Built a SaaS platform that detected and blocked browser-extension coupon leakage across 25M monthly sessions and 500+ stores.
Rebuilt the MVP as a typed, tested production system with real-time GraphQL revenue analytics.
Led technical sales and onboarded 80+ ecommerce brands.
Operated the product for nearly three years, then sold it.

#typescript #react #nextjs #nodejs #graphql #postgres #datadog #attribution

Doug Silkstone

Vouchernaut

Automated voucher-discovery platform

Founder & sole operator · Built the platform and SEO acquisition

View Vouchernaut project

Vouchernaut was a voucher-discovery website that brought retailer offers together on automatically generated brand pages. As founder and sole operator, the role covered the data collection, website and search acquisition, turning a large catalogue of affiliate offers into a business that could run without a content team.

Built and operated a programmatic-SEO voucher platform for six years at 90% margins.
Automated offer data for 100,000+ brands into landing pages.
Reached 250K sessions a month with no paid spend or content team.

#typescript #nextjs #nodejs #puppeteer #postgres #seo #growth #ecommerce