Lead Product Engineer / CreatorHogsend
- Founded and built a lifecycle marketing platform where every customer journey is written as code, reviewed in a pull request and tested before release.
- Shipped the whole product alone: a multi-package TypeScript SDK, the journey engine, the automated testing system, Hogsend Studio, the CLI and MCP tools, the hosted cloud and a self-hosted distribution.
- Built the journey engine on Hatchet so a journey halfway through a two-week wait survives a restart, a failed provider or a new release.
- Run the infrastructure behind Hogsend Cloud, sharded into separate EU and US regions so customer data stays where a company puts it.
- Own everything that is not code as well: product strategy, design, architecture, positioning, analytics, documentation and launch.
- Live at hogsend.com.
Technical FounderDinners With Friends
- Dinners With Friends brings people together to make friends over hosted meals at local venues across South West England. As CTO for the relaunch, the role covered the website, mobile apps, bookings, payments and host tools, alongside the brand, customer acquisition and analytics needed to run the business.
- Relaunched a Social for Good concept that seats strangers around one table, first run twenty years ago by Pamela Silkstone.
- Took the relaunch from a napkin sketch to an operating events business: brand, digital products, ticketing, operations and acquisition.
- Built and ran the web product, the mobile apps and the internal operations platform.
- Shipped the apps to the iOS App Store and Google Play with Expo.
- Built ticketing and payments on Stripe Connect.
- Built guest messaging, lifecycle email and AI-assisted admin tools.
- Built search-led landing pages and event-filling campaigns.
- Measured the whole journey, from first visit to booked seat.
- Hosted 500+ guests across 50 events across South West England, selling out six to eight weeks ahead with waiting lists longer than the seats available.
- Grew organic search from under 100 visitors a month to over 1,500 in one quarter, with impressions up from ~1.8k to ~950k and a million within six months.
- Took first place for competitive local searches covering events, restaurants, spas, breaks, days out and regional guides.
Interim Engineering LeadRaceMake
- RaceMake helps sim racers understand their driving through live car and lap data, AI-assisted analysis and interactive 3D visualisations. The interim technical leadership role covered architecture, team leadership and delivery across the desktop app, web app and the data pipelines connecting them.
- Led architecture and delivery across a Rust/Tauri desktop app and React web app.
- Rebuilt both clients around extensible high-frequency telemetry pipelines and per-game adapters.
- Built an AI pit team and interactive 3D visualisations on top of live telemetry.
Lead Product Engineer / FounderWithSeismic
- WithSeismic is an independent product-engineering business that builds software, analytics and marketing automation for client teams. As founder and sole operator, the role spans finding the commercial problem, scoping the work, designing and building the solution, and supporting it after launch.
- Delivered 100+ product-engineering engagements over 10 years for clients including Framer, The Motley Fool, Groupon, Contra and Weedmaps.
- Scoped, priced, delivered and supported every technical build independently.
- Runs a fixed ten-business-day, £12,000 Revenue Loop Sprint that finds one material commercial leak and ships one corrective system into production.
- Built production programmatic-content pipelines and AI workflows, including work for Weedmaps.
- Built paid-ads automation used by The Motley Fool's marketing and technology teams.
- Ranked in Contra's top 1%, with a 5.0/5.0 rating.
Selected engagements
- 0xKitBuilt the complete cross-chain transfer interface in light and dark, including in-flight, stuck, refunded and settings states.
- GrowthMatchBuilt a B2B content product for a Techstars alumni company.
- Snacker.aiSnacker.ai was a browser-based video tool for turning raw recordings into edited, captioned clips without a traditional editing timeline. The engineering work covered the recording-to-video pipeline, including transcription, AI-assisted edit decisions and browser-based video processing.
- Growth SocietyGrowth Society's ecommerce benchmarking project turned a static industry report into an interactive way to explore and compare brands. The engagement covered building the MVP, bringing performance data, brand profiles and analyst commentary together in a web product.
- STRVThis project gave prospective STRV clients a conversational way to explain what they needed instead of filling out a contact form. The engineering work covered an AI chat interface that gathered project requirements and qualified enquiries before a sales conversation.
- GrowthRunnerGrowthRunner is an analytics agency whose specialists check whether client websites record customer activity correctly. The engagement covered designing and building a Chrome DevTools extension that records user journeys, checks tracking events and produces audit evidence, replacing repetitive manual checks with a repeatable workflow.
- PromptheusBuilt a voice-to-ChatGPT browser extension independently.
- ctxdc.comctxdc is an eight-week course on context engineering: how to give AI systems the instructions, information and memory they need. The work covered the course site's design and implementation, using an interactive Conway's Game of Life simulation to help visitors explore the material.
- Helix.aiThis Helix.ai project was a research website intended to explain an AI lab's work to both technical and non-technical visitors. The engagement covered the site's visual design and frontend implementation, not the underlying research platform.
- Open source · R&DBuilt a C++ SDK that extracts runtime schemas from Source 2 games, including Deadlock, CS2 and Dota.
- R&D · InternalBuilt a reinforcement-learning environment for Counter-Strike 2.
- DarkshireDesigned and built a working platform concept for a Czech drum and bass collective.
- WondermakersDesigned and built a working site concept for a digital studio serving entertainment brands.
- Living mockupsA set of Three.js product scenes — a newspaper, a phone in hand, a reflection room and an industrial laptop — where every screen, page and LED surface is a live, editable texture rather than a flat render.
- Digital patternsA story generator for a week of club nights: six animated pattern families — pixel, angular, wave and more — each seeded, coloured and typeset into a poster that stays legible at any scale.
- Studies & ExperimentsA gallery of standalone scenes: a full event lighting show, a playable Silksong room, editable living mockups, trading cards with prismatic foil, a working Roland 303 and 909 rack, a repair bench and a gravitational-lens shader.
- Signal SpaceDesigned and built a site concept for a digital-art gallery in Prague — rooms, programme and visit details across three routes.
- Sneaker ParadiseBuilt a working storefront concept that prices one trainer across every stockist that carries it, in each retailer's own currency.
- Privy CollectionBuilt a single-page concept for a luxury residential development — one continuous scroll, no navigation to speak of.
- OsmyBuilt a catalogue concept for a games subscription — cover wall, plans and pricing, server-rendered throughout.
- EraBuilt a marketing-site concept for a boutique residential development on the Costa del Sol.
- PracBuilt a single-page concept for a health practice, cover video under the fold's whole width.
- R&D · MarathonMapped more than 100 games at the Pinwheel.
Lead Growth and Product OperatorPatrianna
- Built an in-house game studio from zero and shipped five high-stakes React games to 1M players.
- Hired and led the cross-functional frontend, game-development and QA team.
- Owned monetisation, retention, experiments and telemetry.
- Owned product architecture, delivery, team structure and production quality for a top-three social casino.
Lead Engineer / FoundergetBenson
- getBenson helped online retailers detect coupon extensions at checkout, prevent unwanted discount-code use and measure the effect on revenue and attribution. As founder and technical lead, the role covered rebuilding the MVP for production, running the platform, technical sales and customer onboarding through to the sale of the business.
- Built a SaaS platform that detected and blocked browser-extension coupon leakage across 25M monthly sessions and 500+ stores.
- Rebuilt the MVP as a typed, tested production system with real-time GraphQL revenue analytics.
- Led technical sales and onboarded 80+ ecommerce brands.
- Operated the product for nearly three years, then sold it.
Lead Engineer / FounderVouchernaut
- Vouchernaut was a voucher-discovery website that brought retailer offers together on automatically generated brand pages. As founder and sole operator, the role covered the data collection, website and search acquisition, turning a large catalogue of affiliate offers into a business that could run without a content team.
- Built and operated a programmatic-SEO voucher platform for six years at 90% margins.
- Automated offer data for 100,000+ brands into landing pages.
- Reached 250K sessions a month with no paid spend or content team.
Digital Marketing ManagerReach Robotics
- Led marketing and digital operations for MekaMon, an AR battle robot launched globally in Apple Stores. As Digital Marketing Manager, owned go-to-market strategy and delivery across acquisition, content, ecommerce, customer success and measurement.
- Managed a £100K paid-marketing budget, alongside social media and influencer campaigns.
- Led and curated the YouTube influencer campaign, including partnerships with SuperSaf and KhanFlicks, with campaign videos accumulating 750K+ views.
- Hired and managed the marketing, video-production and customer-support teams, with responsibility for customer success.
- Owned video production and agency relationships, including a full-production launch trailer by Omni Productions and the website build by Green Chameleon, now Unseen Studio.
- Managed the Shopify store and headless WordPress setup supporting ecommerce and content.
- Owned analytics, martech, tracking and a data pipeline, including Unity in-game analytics, commercial performance and growth reporting.
- Secured the marketing role with the original 2017 presentation, then produced the 2017–18 digital strategy used to grow the brand; both are shared below as historical working documents, not current playbooks.
Performance Marketing and AutomationVouchercloud
- Managed multi-million-pound paid search across 15 international sites, then automated it.
- Built React tooling that saved 240 hours a month and cut team overhead by 40%.
- Won Performance Marketing Awards in 2016 and 2017 for NOW TV and Topman campaigns.
Beatlock Records
- Grew the label and radio show to 500K+ YouTube views.
- Ran creator-channel partnerships, A&R, video content and promotions.
Promptheus — used in an MIT course
Product Hunt — #1 Product of the Week
Performance Marketing Awards
