attribution

Hogsend lets software teams automate onboarding, customer messaging and retention in TypeScript rather than a visual workflow builder. The founder and CTO role covered the whole product: strategy, design, the journey engine, developer tools, cloud infrastructure and launch.

• Built lifecycle marketing as code, with journeys reviewed in pull requests and tested before release.
• Shipped the TypeScript development kit, journey engine, automated tests, Studio, command-line tools and MCP tools.
• Built journeys that survive restarts, provider failures and releases while running for days or weeks.

Benson shows online stores which coupon extensions and AI shopping agents are in their sessions and what they cost, then lets them hide, cap or replace them with a holdout behind every change. The founder and technical lead role covered building, operating and selling the original getBenson platform, then reacquiring the brand and rebuilding it for the relaunch at trybenson.com.

• Rebuilt Benson from an empty repository to a public relaunch at trybenson.com in ten days, against an original roadmap of 14 to 18 weeks.
• Wrote the product as 44 PRDs and ran the build as an orchestrator, with AI agents delivering each task through tests, adversarial review and simplification: 836 commits and 785 test files in under two weeks.
• Shipped ten apps and fifteen packages: a 2.5KB storefront loader, ingest on Redis Streams, Postgres with row-level security, a dashboard, an embedded Shopify admin, a WooCommerce plugin, a Cloudflare edge detector and an MCP server.

Vouchernaut is a UK shopping guide with checked codes for 995 shops, a shop, comparison tools for phones, broadband, energy and airport parking, What's On listings, guides and a platform for brands. The founder and sole operator role covered every job: building and running the original site alone from 2016 to 2022, then rebuilding it at vouchernaut.com in 22 days in 2026.

• Rebuilt Vouchernaut from an empty repository to fifteen live products in 22 days: 772 commits and about 530,000 lines of code, 145,000 of them tests.
• Wrote the specs and made the product calls while AI agents did the typing across 203 Claude Code sessions, with every result checked against its spec before it went live.
• Shipped store pages for 995 UK shops, a shop of 5,220 products with price watch, a phone finder, a broadband checker, an energy comparison, 21,087 What's On listings, airport parking, discount hubs and group cashback.

• Led marketing and digital operations for MekaMon, an AR battle robot launched globally in Apple Stores. As Digital Marketing Manager, owned go-to-market strategy and delivery across acquisition, content, ecommerce, customer success and measurement.
• Managed a £100K paid-marketing budget, alongside social media and influencer campaigns.
• Led and curated the YouTube influencer campaign, including partnerships with SuperSaf and KhanFlicks, with campaign videos accumulating 750K+ views.
• Hired and managed the marketing, video-production and customer-support teams, with responsibility for customer success.