Benson

Coupon-extension and AI-agent control for ecommerce

Founder & technical lead · Rebuilt and relaunched in ten days with AI agents

Benson shows online stores which coupon extensions and AI shopping agents are in their sessions and what they cost, then lets them hide, cap or replace them with a holdout behind every change. The founder and technical lead role covered building, operating and selling the original getBenson platform, then reacquiring the brand and rebuilding it for the relaunch at trybenson.com.

Rebuilt Benson from an empty repository to a public relaunch at trybenson.com in ten days, against an original roadmap of 14 to 18 weeks.
Wrote the product as 44 PRDs and ran the build as an orchestrator, with AI agents delivering each task through tests, adversarial review and simplification: 836 commits and 785 test files in under two weeks.
Shipped ten apps and fifteen packages: a 2.5KB storefront loader, ingest on Redis Streams, Postgres with row-level security, a dashboard, an embedded Shopify admin, a WooCommerce plugin, a Cloudflare edge detector and an MCP server.

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trybenson.com How Benson was rebuilt

#typescript #react #nextjs #nodejs #hono #postgres #llms #architecture #zerotoone #attribution #ecommerce #growth

Doug Silkstone

Benson is back

On 24 September 2026, the Benson repository was an empty Turborepo starter. Ten days later, on 4 October, I relaunched Benson at trybenson.com with a Shopify app, a WooCommerce plugin, a dashboard, a marketing site, a press release and a series of explainer films behind it. By the end of the second week, the repository held 836 commits, 44 product specs and about 655,000 lines of TypeScript, with 785 test files among them.

The original roadmap for the same scope estimated 14 to 18 weeks. I built it with a team of AI agents doing most of the typing while I did the deciding.

Benson is still a work in progress. It's also the piece of work I'm proudest of, because it's the first time I haven't had to cut an idea down to fit the hours I had.

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trybenson.com

#typescript #nextjs #hono #postgres #llms #architecture #zerotoone #attribution #ecommerce #growth

The Benson dashboard overview in a demo store, showing protected value, live controls and insights — The Benson overview in a demo store with sample data. It shows what's protected, which controls are live and the next step in the recommended playbook.

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#Benson

Benson is back