architecture

Building products and businesses

I work across strategy, design, engineering, marketing, sales and operations. Over more than a decade, that has included work for Groupon, Vouchercloud, AWIN and The Motley Fool, product engineering for Framer, Contra and STRV, and founding and selling three software businesses of my own.

I’m good at taking a complicated business problem, making the work clear and seeing it through. That can mean deciding what to build, designing the experience, writing the software, finding customers or improving how the business runs. I work with colleagues across those disciplines and take responsibility for the work myself.

In my own businesses, product decisions, customer acquisition, sales, revenue and day-to-day operations have all been my responsibility. I bring that same connected view to client work, from shaping the offer to building the product and measuring whether it works for the business.

Benson shows online stores which coupon extensions and AI shopping agents are in their sessions and what they cost, then lets them hide, cap or replace them with a holdout behind every change. The founder and technical lead role covered building, operating and selling the original getBenson platform, then reacquiring the brand and rebuilding it for the relaunch at trybenson.com.

• Rebuilt Benson from an empty repository to a public relaunch at trybenson.com in ten days, against an original roadmap of 14 to 18 weeks.
• Wrote the product as 44 PRDs and ran the build as an orchestrator, with AI agents delivering each task through tests, adversarial review and simplification: 836 commits and 785 test files in under two weeks.
• Shipped ten apps and fifteen packages: a 2.5KB storefront loader, ingest on Redis Streams, Postgres with row-level security, a dashboard, an embedded Shopify admin, a WooCommerce plugin, a Cloudflare edge detector and an MCP server.