Growth Society

Ecommerce benchmarking for 200 UK brands

Product engineering · Built the interactive MVP in four weeks

Growth Society's ecommerce benchmarking project turned a static industry report into an interactive way to explore and compare brands. The engagement covered building the MVP, bringing performance data, brand profiles and analyst commentary together in a web product.

Built an ecommerce benchmarking report in a four-week MVP sprint.
Compared the UK's 200 largest brands using KPIs, screenshots and analyst commentary.

#ecommerce #growth #nextjs

Doug Silkstone

Vouchernaut

Automated voucher-discovery platform

Founder & sole operator · Built the platform and SEO acquisition

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Vouchernaut was a voucher-discovery website that brought retailer offers together on automatically generated brand pages. As founder and sole operator, the role covered the data collection, website and search acquisition, turning a large catalogue of affiliate offers into a business that could run without a content team.

Built and operated a programmatic-SEO voucher platform for six years at 90% margins.
Automated offer data for 100,000+ brands into landing pages.
Reached 250K sessions a month with no paid spend or content team.

#typescript #nextjs #nodejs #puppeteer #postgres #seo #growth #ecommerce

Doug Silkstone

Reach Robotics

MekaMon AR battle robot

Digital Marketing Manager · Led acquisition, ecommerce and measurement

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Led marketing and digital operations for MekaMon, an AR battle robot launched globally in Apple Stores. As Digital Marketing Manager, owned go-to-market strategy and delivery across acquisition, content, ecommerce, customer success and measurement.
Managed a £100K paid-marketing budget, alongside social media and influencer campaigns.
Led and curated the YouTube influencer campaign, including partnerships with SuperSaf and KhanFlicks, with campaign videos accumulating 750K+ views.
Hired and managed the marketing, video-production and customer-support teams, with responsibility for customer success.

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Reach Robotics hiring presentation (PDF)MekaMon digital strategy, 2017–18 (PDF)

#gtm #growth #lifecycle #attribution #ecommerce #leadership

Doug Silkstone

Vouchercloud

International voucher marketplace

Paid search & engineering · Managed campaigns and built automation

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Managed multi-million-pound paid search across 15 international sites, then automated it.
Built React tooling that saved 240 hours a month and cut team overhead by 40%.
Won Performance Marketing Awards in 2016 and 2017 for NOW TV and Topman campaigns.

#react #growth #ecommerce