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Doug SilkstonemaxNov 2016 – May 2018

Head of Digital — Reach Robotics

I led go-to-market for an AR battle robot that launched globally in Apple Stores.

  • I built the ecommerce and marketing stack: acquisition, attribution, lifecycle and checkout.
  • I hired and ran the team, and owned the commercial numbers for the launch.
#gtm#growth#lifecycle#attribution#ecommerce#leadership
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Doug SilkstonemaxNote

Briefing the agencies on the commercial wasn't in the job description, and neither was ending up in it. Look closely enough and I'm in there.

Related posts

Doug SilkstonemaxPinned

The 5-minute version, from meRecorded for founders sizing up a first or a founding engineer. What I build, who I've built it for, and who I'm looking to work with.

Hey, I'm Doug.

I've built products for Framer, Contra, Groupon, The Motley Fool and Sky. I'm a subject contributor on MIT's Generative AI and LLM course, and I've founded and sold three products of my own.

British software engineer and founder, twelve years in. I'll work out what to build, design it, write it, and then do the work that gets people using it. Most of what I ship now has an LLM somewhere in it, and I write nearly all of it with agents.

withseismic.comLinkedInGitHub
#typescript#rust#cpp#architecture#zerotoone#growth#leadership
5,354contributions in the last year
@dougwithseismic
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  • 7582024
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  • 3,8972026 so far

285 days with a commit. Busiest was 237 on 5 Jul 2026.

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Doug SilkstonemaxNote

Some shape on the timeline: WithSeismic is the consultancy I've run since 2016, so most of the client work sits under that, and the founder entries are products I built and sold alongside it. hogsend.com is the current one.

Doug SilkstonemaxMay 2026 – Present

Lead Product Engineer / Creator — hogsend.com

A code-first lifecycle platform: durable event-driven journeys, real-time segmentation, first-party identity and revenue attribution, all in one system.

  • I built it because I had hand-rolled the same lifecycle and attribution stack for client after client, and I wanted a version you can test like code.
  • I designed the multi-package SDK, the typed providers and a deterministic harness, so you can assert a journey in CI instead of clicking through a canvas.

hogsend.com
#typescript#react#nextjs#nodejs#postgres#hatchet#lifecycle#attribution#docker#railway
3
Doug SilkstonemaxNote

Stack: TypeScript, React, Next.js, Node.js, Postgres, Hatchet, Docker, Railway.

Doug SilkstonemaxNov 2024 – Present

Technical Founder — Dinners With Friends

I built the product, the operations platform and the acquisition for a social-events business, and then I ran it.

  • Shipped a mobile app on both the iOS App Store and Google Play, built with Expo, alongside the web product.
  • Product and ops: ticketing and payments on Stripe Connect, guest messaging, lifecycle email, AI-assisted admin.

dinnerswithfriends.co.uk
#typescript#react#reactnative#expo#nextjs#hono#postgres#gcp#stripe#seo#lifecycle#growth
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Doug SilkstonemaxNote

Stack: TypeScript, React, React Native, Expo, Next.js, Hono, Postgres, GCP, Stripe Connect.

Doug SilkstonemaxWithSeismic · for Contra

Contra / Indy.ai — #1 Product of the Week on Product Hunt

I built Contra's Indy.ai Chrome extension, which turned the marketplace's own freelancers into its supply pipeline.

Product Huntcontra.com
#typescript#react#growth#gtm
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Doug SilkstonemaxNote

The mechanic: every install becomes a crawler with a human attached. The inventory a marketplace can't scrape is inventory its users walk past every day.