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Doug Silkstone

Reach Robotics

MekaMon AR battle robot

Digital Marketing Manager · Led acquisition, ecommerce and measurement

  • Led marketing and digital operations for MekaMon, an AR battle robot launched globally in Apple Stores. As Digital Marketing Manager, owned go-to-market strategy and delivery across acquisition, content, ecommerce, customer success and measurement.
  • Managed a £100K paid-marketing budget, alongside social media and influencer campaigns.
  • Led and curated the YouTube influencer campaign, including partnerships with SuperSaf and KhanFlicks, with campaign videos accumulating 750K+ views.
  • Hired and managed the marketing, video-production and customer-support teams, with responsibility for customer success.
  • Owned video production and agency relationships, including a full-production launch trailer by Omni Productions and the website build by Green Chameleon, now Unseen Studio.
  • Managed the Shopify store and headless WordPress setup supporting ecommerce and content.
  • Owned analytics, martech, tracking and a data pipeline, including Unity in-game analytics, commercial performance and growth reporting.
  • Secured the marketing role with the original 2017 presentation, then produced the 2017–18 digital strategy used to grow the brand; both are shared below as historical working documents, not current playbooks.
Reach Robotics hiring presentation (PDF)MekaMon digital strategy, 2017–18 (PDF)
#gtm#growth#lifecycle#attribution#ecommerce#leadership

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