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Doug Silkstone

Reach Robotics

MekaMon AR battle robot

Digital Marketing Manager · Led acquisition, ecommerce and measurement

Led marketing and digital operations for MekaMon, an AR battle robot launched globally in Apple Stores. As Digital Marketing Manager, owned go-to-market strategy and delivery across acquisition, content, ecommerce, customer success and measurement.
Managed a £100K paid-marketing budget, alongside social media and influencer campaigns.
Led and curated the YouTube influencer campaign, including partnerships with SuperSaf and KhanFlicks, with campaign videos accumulating 750K+ views.
Hired and managed the marketing, video-production and customer-support teams, with responsibility for customer success.
Owned video production and agency relationships, including a full-production launch trailer by Omni Productions and the website build by Green Chameleon, now Unseen Studio.
Managed the Shopify store and headless WordPress setup supporting ecommerce and content.
Owned analytics, martech, tracking and a data pipeline, including Unity in-game analytics, commercial performance and growth reporting.
Secured the marketing role with the original 2017 presentation, then produced the 2017–18 digital strategy used to grow the brand; both are shared below as historical working documents, not current playbooks.

Reach Robotics hiring presentation (PDF)MekaMon digital strategy, 2017–18 (PDF)

#gtm #growth #lifecycle #attribution #ecommerce #leadership

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Doug Silkstone

From a napkin sketch to a year of full tables

In November 2024, Dinners With Friends was a revived idea and a napkin sketch. By the start of September 2026, it had welcomed more than 500 guests across 50 dinners. Dates were routinely selling out six to eight weeks ahead, and nearly all of the remaining 2026 calendar was booked.

Pamela Silkstone first ran the concept twenty years earlier: put people who have never met around one table, give them a host, and make the first conversation easier. I took the relaunch from idea to first version, first paying customers and a business with more demand than seats. Along the way I built the brand, website, booking system, internal tools, mobile app and the search programme that now brings new people in.

The search programme delivered 5,530 Google clicks in June–August 2026, up 66.1% on the previous three months, alongside 381,345 search impressions. Building and maintaining a library of local guides gave the business a way to be discovered by people looking for food, activities and places to meet across Exeter and Devon.

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dinnerswithfriends.co.uk

#typescript #react #reactnative #expo #nextjs #hono #postgres #railway #stripe #seo #ai #lifecycle #attribution #growth

Dinners With Friends homepage showing the event-discovery and booking experience — The live product joins discovery, social proof, availability and booking in one path.

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Doug SilkstonePinned

Building products and businesses

I work across strategy, design, engineering, marketing, sales and operations. Over more than a decade, that has included work for Groupon, Vouchercloud, AWIN and The Motley Fool, product engineering for Framer, Contra and STRV, and founding and selling three software businesses of my own.

I’m good at taking a complicated business problem, making the work clear and seeing it through. That can mean deciding what to build, designing the experience, writing the software, finding customers or improving how the business runs. I work with colleagues across those disciplines and take responsibility for the work myself.

In my own businesses, product decisions, customer acquisition, sales, revenue and day-to-day operations have all been my responsibility. I bring that same connected view to client work, from shaping the offer to building the product and measuring whether it works for the business.

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withseismic.com LinkedIn GitHub

#typescript #rust #cpp #architecture #zerotoone #growth #leadership

The last year on GitHub

@dougwithseismic

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Doug Silkstone

Hogsend

Lifecycle messaging for software teams

Founder & CTO · Built the product, journey engine and cloud platform

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Hogsend lets software teams automate onboarding, customer messaging and retention in TypeScript rather than a visual workflow builder. The founder and CTO role covered the whole product: strategy, design, the journey engine, developer tools, cloud infrastructure and launch.

Built lifecycle marketing as code, with journeys reviewed in pull requests and tested before release.
Shipped the TypeScript development kit, journey engine, automated tests, Studio, command-line tools and MCP tools.
Built journeys that survive restarts, provider failures and releases while running for days or weeks.

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hogsend.com

#typescript #react #nextjs #nodejs #postgres #hatchet #lifecycle #attribution #docker #railway

Doug Silkstone

Dinners With Friends

Hosted dinners that help people make friends

CTO · Built the brand, booking platform, apps and search programme

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Dinners With Friends brings people together to make friends over hosted meals at local venues across South West England. As CTO for the relaunch, the role covered the website, mobile apps, bookings, payments and host tools, alongside the brand, customer acquisition and analytics needed to run the business.

Relaunched a Social for Good concept that seats strangers around one table, first run twenty years ago by Pamela Silkstone.
Took the relaunch from a napkin sketch to an operating events business: brand, digital products, ticketing, operations and acquisition.
Built and ran the web product, the mobile apps and the internal operations platform.

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dinnerswithfriends.co.uk