MIT's Generative AI and LLM course.
Contra — top 1% freelancer, 5.0/5.0.
Product Hunt — #1 Product of the Week.
Performance Marketing Awards — won twice, for work with Sky and Topman.
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Tell me what you need to change, what your team has already tried and when you’d like to start.
Discuss a similar projectI work across strategy, design, engineering, marketing, sales and operations. Over more than a decade, that has included work for 
Groupon, 
Vouchercloud, AWIN and 
The Motley Fool, product engineering for 
Framer, Contra and 
STRV, and founding and selling three software businesses of my own.
I’m good at taking a complicated business problem, making the work clear and seeing it through. That can mean deciding what to build, designing the experience, writing the software, finding customers or improving how the business runs. I work with colleagues across those disciplines and take responsibility for the work myself.
In my own businesses, product decisions, customer acquisition, sales, revenue and day-to-day operations have all been my responsibility. I bring that same connected view to client work, from shaping the offer to building the product and measuring whether it works for the business.
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Games for a social-casino platform
Studio leadership · Hired the team and shipped five games to 1M players
View Patrianna project
React games to 1M players.MekaMon AR battle robot
Digital Marketing Manager · Led acquisition, ecommerce and measurement
View Reach Robotics project…
On 20 September 2026, the Vouchernaut repository was an empty starter. Twenty-two days later, on 12 October, vouchernaut.com had fifteen live products on it, from checked codes for 995 UK shops to a platform for brands with its own Shopify app. Behind them were 772 commits and about 530,000 lines of code, 145,000 of them tests.
I did every job myself: product, design, engineering, operations and selling. Agents did most of the typing while I wrote the specs, made the calls and checked the work. This is how that went, and why I came back to a site I started ten Black Fridays ago. There's a longer version too, with every feature and decision in it: the 40-page case study as a PDF.
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