dezlock-dump

Building products and businesses

I work across strategy, design, engineering, marketing, sales and operations. Over more than a decade, that has included work for Groupon, Vouchercloud, AWIN and The Motley Fool, product engineering for Framer, Contra and STRV, and founding and selling three software businesses of my own.

I’m good at taking a complicated business problem, making the work clear and seeing it through. That can mean deciding what to build, designing the experience, writing the software, finding customers or improving how the business runs. I work with colleagues across those disciplines and take responsibility for the work myself.

In my own businesses, product decisions, customer acquisition, sales, revenue and day-to-day operations have all been my responsibility. I bring that same connected view to client work, from shaping the offer to building the product and measuring whether it works for the business.

Tau Ceti IV is a 3D surface-data explorer for the three maps in Bungie's Marathon. It's an independent fan project rather than client work, built over three days with Claude Code, and the role covered the design, the engineering and the soundtrack.

• Built the explorer in three.js and React Three Fiber, drawing each map's line geometry as one set of segments with a height-graded shader.
• Rebuilt the interface in Marathon's visual language, from the palette and type to the field-tag markers and HUD.
• Shipped a live contacts layer where runner crews and UESC patrols walk, fight, fall and extract, driven by a unit-tested simulation core.