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Growth Society

Ecommerce benchmarking for 200 UK brands

Product engineering · Built the interactive MVP in four weeks

Growth Society's ecommerce benchmarking project turned a static industry report into an interactive way to explore and compare brands. The engagement covered building the MVP, bringing performance data, brand profiles and analyst commentary together in a web product.

Built an ecommerce benchmarking report in a four-week MVP sprint.
Compared the UK's 200 largest brands using KPIs, screenshots and analyst commentary.

#ecommerce #growth #nextjs

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Doug Silkstone

Vouchernaut

Automated voucher-discovery platform

Founder & sole operator · Built the platform and SEO acquisition

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Vouchernaut was a voucher-discovery website that brought retailer offers together on automatically generated brand pages. As founder and sole operator, the role covered the data collection, website and search acquisition, turning a large catalogue of affiliate offers into a business that could run without a content team.

Built and operated a programmatic-SEO voucher platform for six years at 90% margins.
Automated offer data for 100,000+ brands into landing pages.
Reached 250K sessions a month with no paid spend or content team.

#typescript #nextjs #nodejs #puppeteer #postgres #seo #growth #ecommerce

Doug Silkstone

From a napkin sketch to a year of full tables

In November 2024, Dinners With Friends was a revived idea and a napkin sketch. By the start of September 2026, it had welcomed more than 500 guests across 50 dinners. Dates were routinely selling out six to eight weeks ahead, and nearly all of the remaining 2026 calendar was booked.

Pamela Silkstone first ran the concept twenty years earlier: put people who have never met around one table, give them a host, and make the first conversation easier. I took the relaunch from idea to first version, first paying customers and a business with more demand than seats. Along the way I built the brand, website, booking system, internal tools, mobile app and the search programme that now brings new people in.

The search programme delivered 5,530 Google clicks in June–August 2026, up 66.1% on the previous three months, alongside 381,345 search impressions. Building and maintaining a library of local guides gave the business a way to be discovered by people looking for food, activities and places to meet across Exeter and Devon.

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dinnerswithfriends.co.uk

#typescript #react #reactnative #expo #nextjs #hono #postgres #railway #stripe #seo #ai #lifecycle #attribution #growth

Dinners With Friends homepage showing the event-discovery and booking experience — The live product joins discovery, social proof, availability and booking in one path.

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Doug Silkstone

Dinners With Friends

Hosted dinners that help people make friends

CTO · Built the brand, booking platform, apps and search programme

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Dinners With Friends brings people together to make friends over hosted meals at local venues across South West England. As CTO for the relaunch, the role covered the website, mobile apps, bookings, payments and host tools, alongside the brand, customer acquisition and analytics needed to run the business.

Relaunched a Social for Good concept that seats strangers around one table, first run twenty years ago by Pamela Silkstone.
Took the relaunch from a napkin sketch to an operating events business: brand, digital products, ticketing, operations and acquisition.
Built and ran the web product, the mobile apps and the internal operations platform.

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dinnerswithfriends.co.uk

#typescript #react #reactnative #expo #nextjs #hono #postgres #gcp #stripe #seo #lifecycle #growth

Doug Silkstone

Patrianna

Games for a social-casino platform

Studio leadership · Hired the team and shipped five games to 1M players

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Built an in-house game studio from zero and shipped five high-stakes React games to 1M players.
Hired and led the cross-functional frontend, game-development and QA team.
Owned monetisation, retention, experiments and telemetry.
Owned product architecture, delivery, team structure and production quality for a top-three social casino.