Dinners With Friends
Hosted dinners that help people make friends
CTO · Built the brand, booking platform, apps and search programme
Read the full case studyDinners With Friends brings people together to make friends over hosted meals at local venues across South West England. As CTO for the relaunch, the role covered the website, mobile apps, bookings, payments and host tools, alongside the brand, customer acquisition and analytics needed to run the business.
- Relaunched a Social for Good concept that seats strangers around one table, first run twenty years ago by Pamela Silkstone.
- Took the relaunch from a napkin sketch to an operating events business: brand, digital products, ticketing, operations and acquisition.
- Built and ran the web product, the mobile apps and the internal operations platform.
- Shipped the apps to the iOS
App Store and
Google Play with
Expo.
- Built ticketing and payments on
Stripe Connect. - Built guest messaging, lifecycle email and AI-assisted admin tools.
- Built search-led landing pages and event-filling campaigns.
- Measured the whole journey, from first visit to booked seat.
- Hosted 500+ guests across 50 events across South West England, selling out six to eight weeks ahead with waiting lists longer than the seats available.
- Grew organic search from under 100 visitors a month to over 1,500 in one quarter, with impressions up from ~1.8k to ~950k and a million within six months.
- Took first place for competitive local searches covering events, restaurants, spas, breaks, days out and regional guides.





