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Discuss a similar projectCoupon-extension and AI-agent control for ecommerce
Founder & technical lead · Rebuilt and relaunched in ten days with AI agents
Read the full case studyBenson shows online stores which coupon extensions and AI shopping agents are in their sessions and what they cost, then lets them hide, cap or replace them with a holdout behind every change. The founder and technical lead role covered building, operating and selling the original getBenson platform, then reacquiring the brand and rebuilding it for the relaunch at trybenson.com.
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UK shopping guide, comparison tools and brand platform
Founder & sole operator · Rebuilt alone in 22 days with AI agents
Read the full case studyVouchernaut is a UK shopping guide with checked codes for 995 shops, a shop, comparison tools for phones, broadband, energy and airport parking, What's On listings, guides and a platform for brands. The founder and sole operator role covered every job: building and running the original site alone from 2016 to 2022, then rebuilding it at vouchernaut.com in 22 days in 2026.
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On 20 September 2026, the Vouchernaut repository was an empty starter. Twenty-two days later, on 12 October, vouchernaut.com had fifteen live products on it, from checked codes for 995 UK shops to a platform for brands with its own Shopify app. Behind them were 772 commits and about 530,000 lines of code, 145,000 of them tests.
I did every job myself: product, design, engineering, operations and selling. Agents did most of the typing while I wrote the specs, made the calls and checked the work. This is how that went, and why I came back to a site I started ten Black Fridays ago. There's a longer version too, with every feature and decision in it: the 40-page case study as a PDF.
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On 24 September 2026, the Benson repository was an empty Turborepo starter. Ten days later, on 4 October, I relaunched Benson at trybenson.com with a Shopify app, a WooCommerce plugin, a dashboard, a marketing site, a press release and a series of explainer films behind it. By the end of the second week, the repository held 836 commits, 44 product specs and about 655,000 lines of TypeScript, with 785 test files among them.
The original roadmap for the same scope estimated 14 to 18 weeks. I built it with a team of AI agents doing most of the typing while I did the deciding.
Benson is still a work in progress. It's also the piece of work I'm proudest of, because it's the first time I haven't had to cut an idea down to fit the hours I had.
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“Doug was incredible to work with. He operated quickly & efficiently … 10/10!”
Allison NultyHead of Product @ ContraContra ↗Reacquired and rebuilt with AI agents in ten days. Shows ecommerce stores which coupon extensions and AI shopping agents are in their sessions, and what they cost.
Dinners With FriendsA social events platform for people who want more from their social life: hosted dinners where strangers become friends. More than 500 guests so far.