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Doug Silkstone

Vouchercloud

International voucher marketplace

Paid search & engineering · Managed campaigns and built automation

  • Managed multi-million-pound paid search across 15 international sites, then automated it.
  • Built React tooling that saved 240 hours a month and cut team overhead by 40%.
  • Won Performance Marketing Awards in 2016 and 2017 for NOW TV and Topman campaigns.
#react#growth#ecommerce

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Doug Silkstone

From a napkin sketch to a year of full tables

In November 2024, Dinners With Friends was a revived idea and a napkin sketch. By the start of September 2026, it had welcomed more than 500 guests across 50 dinners. Dates were routinely selling out six to eight weeks ahead, and nearly all of the remaining 2026 calendar was booked.

Pamela Silkstone first ran the concept twenty years earlier: put people who have never met around one table, give them a host, and make the first conversation easier. I took the relaunch from idea to first version, first paying customers and a business with more demand than seats. Along the way I built the brand, website, booking system, internal tools, mobile app and the search programme that now brings new people in.

The search programme delivered 5,530 Google clicks in June–August 2026, up 66.1% on the previous three months, alongside 381,345 search impressions. Building and maintaining a library of local guides gave the business a way to be discovered by people looking for food, activities and places to meet across Exeter and Devon.

dinnerswithfriends.co.uk
#typescript#react#reactnative#expo#nextjs#hono#postgres#railway#stripe#seo#ai#lifecycle#attribution#growth
Dinners With Friends homepage showing the event-discovery and booking experience
The live product joins discovery, social proof, availability and booking in one path.
Read article
Doug Silkstone

Dinners With Friends

Hosted dinners that help people make friends

CTO · Built the brand, booking platform, apps and search programme

Read the full case study

Dinners With Friends brings people together to make friends over hosted meals at local venues across South West England. As CTO for the relaunch, the role covered the website, mobile apps, bookings, payments and host tools, alongside the brand, customer acquisition and analytics needed to run the business.

  • Relaunched a Social for Good concept that seats strangers around one table, first run twenty years ago by Pamela Silkstone.
  • Took the relaunch from a napkin sketch to an operating events business: brand, digital products, ticketing, operations and acquisition.
  • Built and ran the web product, the mobile apps and the internal operations platform.

dinnerswithfriends.co.uk
#typescript#react#reactnative#expo#nextjs#hono#postgres#gcp#stripe#seo#lifecycle#growth
Doug SilkstoneWithSeismic · for Contra

Indy.ai

Freelance opportunity discovery for Contra

Product engineering · Built the extension and discovery pipeline

View Indy.ai project

Indy.ai is a Chrome extension built for Contra that helps freelancers discover work by finding opportunities in their LinkedIn and X feeds. The engineering engagement through WithSeismic covered the extension and discovery pipeline, connecting browser-based collection with AI analysis to turn social posts into structured job opportunities for Contra's marketplace.

Indy.ai by Contra on Product Huntcontra.com
#typescript#react#growth#gtm
Allison NultyHead of Product @ Contra

Doug was incredible to work with. He operated quickly & efficiently, and even proposed ways to improve the feature to exceed our expectations. 10/10!

Verified on Contra5.0
Doug SilkstoneGrowth Society

Growth Society

Ecommerce benchmarking for 200 UK brands

Product engineering · Built the interactive MVP in four weeks

View Growth Society project

Growth Society's ecommerce benchmarking project turned a static industry report into an interactive way to explore and compare brands. The engagement covered building the MVP, bringing performance data, brand profiles and analyst commentary together in a web product.

  • Built an ecommerce benchmarking report in a four-week MVP sprint.
  • Compared the UK's 200 largest brands using KPIs, screenshots and analyst commentary.
#ecommerce#growth#nextjs