I ran multi-million-pound paid search across 15 international sites, then wrote the software that ran it instead.
React tooling I wrote saved 240 hours a month and cut team overhead by 40%.
Performance Marketing Awards in 2016 and 2017: Most Effective Cross-Channel Campaign for NOW TV, and Most Creative Performance Marketing Campaign for Topman.
Groupon.
The first time I wrote software to delete my own job. It worked, and I've been doing a version of it ever since.
I built the product, the operations platform and the acquisition for a social-events business, and then I ran it.
App Store and 
Google Play, built with 
Expo, alongside the web product.
Stripe Connect, guest messaging, lifecycle email, AI-assisted admin.…
Stack: 
TypeScript, React, React Native, Expo, 
Next.js, 
Hono, 
Postgres, 
GCP, Stripe Connect.
Contra / Indy.ai — #1 Product of the Week on 
Product HuntI built Contra's Indy.ai Chrome extension, which turned the marketplace's own freelancers into its supply pipeline.
The mechanic: every install becomes a crawler with a human attached. The inventory a marketplace can't scrape is inventory its users walk past every day.
A four-week MVP sprint. An ecommerce benchmarking report with KPIs, screenshots and McKinsey-style commentary on the UK's 200 largest brands.
Four weeks from brief to a report clients paid for. The deadline made the product decision for me: anything that couldn't be automated didn't make the cut.
STRVA conversational lead-gen interface that qualifies inbound the way a good salesperson would, in the product rather than in a form.
Forms convert badly because they ask everything at once. A chat interface earns the next question by answering the last one.
MIT Generative AI and LLM course