#vouchernaut

A voucher platform built on programmatic organic acquisition. 100,000+ brands automated, 250K sessions a month, 90% margins.

90%Profit margin
Six years at 90% margins3 outcomes
Doug Silkstone

Vouchernaut

Automated voucher-discovery platform

Founder & sole operator · Built the platform and SEO acquisition

View Vouchernaut project

Vouchernaut was a voucher-discovery website that brought retailer offers together on automatically generated brand pages. As founder and sole operator, the role covered the data collection, website and search acquisition, turning a large catalogue of affiliate offers into a business that could run without a content team.

  • Built and operated a programmatic-SEO voucher platform for six years at 90% margins.
  • Automated offer data for 100,000+ brands into landing pages.
  • Reached 250K sessions a month with no paid spend or content team.
#typescript#nextjs#nodejs#puppeteer#postgres#seo#growth#ecommerce
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Stack
  • Puppeteer
    Automated data collection
  • Next.js
    Consumer surface
  • Postgres
    Brand and offer catalogue
What shipped

The outcomes this chapter is on the CV for.

  • 1Programmatic SEO at 250K sessions / mo
  • 2100,000+ brands automated
  • 390% profit margins
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Highlights

What the role actually involved day to day.

  • 1Founded and operated
  • 2Six years running
Talk to Doug