leadership

Building products and businesses

I work across strategy, design, engineering, marketing, sales and operations. Over more than a decade, that has included work for Groupon, Vouchercloud, AWIN and The Motley Fool, product engineering for Framer, Contra and STRV, and founding and selling three software businesses of my own.

I’m good at taking a complicated business problem, making the work clear and seeing it through. That can mean deciding what to build, designing the experience, writing the software, finding customers or improving how the business runs. I work with colleagues across those disciplines and take responsibility for the work myself.

In my own businesses, product decisions, customer acquisition, sales, revenue and day-to-day operations have all been my responsibility. I bring that same connected view to client work, from shaping the offer to building the product and measuring whether it works for the business.

• Led marketing and digital operations for MekaMon, an AR battle robot launched globally in Apple Stores. As Digital Marketing Manager, owned go-to-market strategy and delivery across acquisition, content, ecommerce, customer success and measurement.
• Managed a £100K paid-marketing budget, alongside social media and influencer campaigns.
• Led and curated the YouTube influencer campaign, including partnerships with SuperSaf and KhanFlicks, with campaign videos accumulating 750K+ views.
• Hired and managed the marketing, video-production and customer-support teams, with responsibility for customer success.